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User Interface Design (UI)
User Interface (UI) Design is primarily about the visual aspects of a product interface. This can include the buttons, icons, typography, spacing, colour choices and interactive elements too. At Heckford we strive to design an effective and tailored UI that people are in control of and enjoy using time and time again.
What we do
Building Wireframes
Defining Style Guides
Visual Design
Interaction Design
Prototyping
User Testing
Tools we use
Adobe XD
Adobe Photoshop
Adobe Illustrator
Invision
Anima
Heatmaps
Web development expertise
Web development is the building, creation and maintenance of websites for the internet or for private intranet networks; its aspects cover programming, publishing, database and server management.
Front end
A front-end developer takes care of layout that reflects the design, these can include fonts, colours, menus and contact forms using HTML, CSS, JavaScript alongside other technologies such as React. They take an idea from the drawing board and turn it into digital reality.
Back end
The back-end developer engineers what is going on behind the scenes, essentially the part of the website the visitor does not see. The back-end of the website is responsible for the storing and organisation of the data and ensures everything runs smoothly.
UX Strategy
User Experience (UX) Design refers to an end users interaction with a digital product and how it made them feel about the process. UX design is less about how something looks but is more concerned with how it actually works. Our digital team understand this, delivering useable and relevant solutions that suit a multitude of business requirements.
Product research
Our UX designers use this as kicking off for any UX project. This essential stage in the process guides our designers to make evidence based decisions rather than making user assumptions.
Creating personas
Another early step in the process is to identify the key users and generate personas that closely represent them. This task helps teams to keep focus on the target demographic and their specific needs.
Online PPC
Google ads
The most popular PPC platform, lets you create ads that will automatically appear at the top of the results page. Placed above your competitors, this gets you ranking at the top while you wait for your organic strategies to pay off.
Google shopping
Google shopping gives buyers rich product information right at the start of their search journey. With price, images and reviews clearly visible at a glance, this has one of the highest conversion rates.
Facebook & Instagram ads
Social ads let you target a specific audience. Depending on your goals, we can set your ad to target existing contacts and site visitors, or new people with specific interests. This gives you access to users across a whole range of devices.
LinkedIn ads
LinkedIn lets you connect directly with other businesses and professionals, and their built-in analytics provide detailed information about the professional background of your visitors. From job title to industry, we help you understand these powerful insights to optimise your conversion rates.
Amazon ads
Possibly the largest eCommerce platform, Amazon offers a range of different ads that make both your brand and product visible to the right shoppers. From headline search ads to sponsored ones, we will optimise your product listings to inspire action at every stage of the buyer journey.
Remarketing
Returning visitors are already interested in what you have to offer, which means they’re far more likely to convert into a customer. We help reconnect visitors with your website by sending them personalised ads for items based on their browsing history.
Social Media
Let us take care of your eCommerce growth. The services we can offer you include:
Paid Search – Stimulate brand awareness and maximise ROI through deployment of sponsored display and search advertising.
Email – Experts in email performance, we’ll help you get to know your target audience and scale sales through personalised email communication with your customers
SEO – Be seen by your target customers. Our partnership with Google and experienced outreach team are there to drive you to Search Engine Optimisation success.
CRO – We’ll help you accelerate revenue targets by optimising your website experience through conversion rate optimisation.
Social Media – Inspire, educate, engage and attract new customers and brand advocates through a strong social media strategy.
Affiliates – Scale site traffic and reach more customers in more places by advertising your brand and products through our established affiliate marketing partner management service.
Creative Media – Customer driven design solutions, tailored to attract your target audience, placing you ahead of the competition, ensuring user experience is at the heart of all we do.
Marketplaces – Our Marketplace offer lets you track, message, optimise, report and assess incremental value from marketplace advertising through the likes of eBay, Amazon and more.
Web Development
Striking designs
Brand-led designs that are easy on the eye. Visitors make quick judgements about the quality of your products based on looks alone, so this is the first step towards keeping them engaged.
Built to convert
User-friendly and fully functional, we streamline the checkout process and create intuitive layouts that are easy to navigate. By enhancing the user experience, we build compelling websites that deliver quality leads.
Quality product pages
Unlike brick and mortar stores, online visitors can easily compare products against competitors. We give you all the features you need to shine, inspiring trust through detailed descriptions, product videos and customer reviews.
Built to rank
From domains and hosting to internal links and site architecture, our SEO team will optimise your website and make it easy for search engines to explore. Paired with content informed by keyword research, we give you a strong foundation for higher rankings right from the start.
Mobile friendly
We maximise the potential of all marketing streams by making websites fully responsive. This means your store will deliver a smooth user experience and still look amazing, no matter what device your visitors use. Positive first impressions all round.