Website SEO Audit
Coolmedia Marketing offers a variety of different Website SEO audits to suit your requirements. Whether you’re looking for a brief overview, a professional website SEO audit or an impartial expert audit to use as part of a legal case, we can offer a solution.
Website SEO Audits Insight Analysis
Around 68% of all online browsing experiences begin with a search engine, and approximately 53% of website traffic comes from organic search results. If your website isn’t performing at its best or has unresolved errors, your business could be missing out on this valuable traffic. This is where our Website SEO Audits come in. Having a strong SEO Strategy is essential and should encompass key aspects such as on-page and off-page SEO, mobile optimisation, and technical SEO. If any of these elements are underperforming, a website SEO audit can provide an in-depth analysis and highlight specific areas for improvement.
Our comprehensive website SEO audits involve a thorough evaluation of how your website performs across search engines. If your business is looking to outperform competitors, uncover new growth opportunities, or enhance the overall user experience, our SEO audit service can deliver the insights you need. Let our experienced team identify gaps, provide strategic recommendations, and equip your business with a clear path towards improved search visibility. Learn more about our SEO Services and how they can drive sustainable growth for your business.
What Is A Website SEO Audit?
An SEO audit is a comprehensive review and analysis of how well your website is optimised for search engine success. At Cool Media Marketing, our SEO audit process identifies key areas for improvement and outlines actionable steps to enhance your website’s visibility. Through our analysis, we pinpoint technical issues, content gaps, and on-page SEO elements that need attention. Discover how our SEO Services can help your website reach its full potential.
Whether it’s your first time having an SEO audit or you’re seeking a fresh perspective on your site’s organic performance, our team provides an in-depth evaluation. Our audits are designed to identify errors, highlight areas for growth, and assess your site’s strengths and weaknesses against industry competitors. We deliver a clear, practical roadmap for improving your search engine rankings. Learn more about our SEO Strategy and how it can benefit your business.
Our expert team has extensive experience in conducting Technical SEO audits across diverse industries and businesses of all sizes. With Cool Media Marketing, you can trust that our recommendations are based on proven strategies, backed by data-driven insights and years of experience. Let our dedicated professionals guide you towards a stronger online presence. Explore our Technical SEO solutions and start your journey to better search engine performance today.
What Are Website SEO Audits Based On?
Website Size
Our Website SEO Audits are priced based on our day rate and the number of hours it takes to complete. Our team conducts professional, in-depth SEO audits to provide you with the most relevant and actionable results. For scalable websites with multiple pages, it’s crucial to ensure every aspect is thoroughly reviewed. Cutting corners can hinder your website’s success.
Each page on your site should be optimised for SERPs (Search Engine Results Pages), especially if these pages are lead generation pages or product pages. Whether your site has 5 pages or 100, our comprehensive website SEO audit takes every element into account to ensure your site’s performance is fully optimised. Learn more about our SEO Services and how they can support your business’s growth.
Google Analytics & Search Console Availability
If you have a Google Analytics and Search Console account with historical data, we will incorporate this into the Website SEO Audit process. If these accounts are unavailable or not set up correctly, certain sections of the audit may need to be excluded. Reviewing data from the inception of your website is crucial for understanding website activity, including sessions, user behaviour, and goal completions.
As part of our audit, we analyse your Google Analytics and Search Console data to identify who your website users are, how they navigate through your site, and where potential errors or areas for improvement may exist. This analysis provides a comprehensive view of your site’s performance and user experience, enabling us to recommend effective, data-driven improvements. Discover how our SEO Services can enhance your website’s visibility and performance.
Amount of Services, Products & Content
The length of time required to complete a Website SEO Audit depends on the type of audit you choose, as well as the size and scope of your website’s content and services. Larger websites with more pages and extensive content require a more detailed review, which will be reflected in the overall cost of the audit.
Our audits take into account not only the overall size of your website but also the quality and quantity of content on each page. High-quality, relevant content is a crucial ranking factor that can significantly impact your site’s search engine performance. By analysing these elements, we ensure that every aspect of your site is optimised to achieve better search visibility. Learn more about how our SEO Services can support your business’s growth and online success.
Location
If your website is optimised locally and targets local keywords for cities like Liverpool, Manchester or London, a Website SEO Audit can assess the performance of these keywords. Our audit will identify whether it’s beneficial to continue targeting local keywords or if incorporating national keyword targets could lead to increased traffic, sales, and enquiries.
Alternatively, if your website is optimised for national keywords but would benefit from local keyword targeting, our SEO website audits will highlight this opportunity. This approach can be especially useful for businesses aiming to improve local visibility and attract a more relevant audience.
For international sites, we recommend a website SEO audit before implementing a full strategy. This approach is far more cost-effective than launching an international website with multiple versions for different countries, languages, and currencies, especially if these versions are not correctly implemented or optimised. Our audits ensure a well-structured, optimised approach to international SEO.
Each of our website SEO audits has a specific area of focus unless you choose our ‘all-in-one’ SEO audit option. This comprehensive service includes everything from technical SEO to user experience, content, links, conversion rate optimisation, and paid channel visibility. We offer fully customisable audits, allowing you to focus on the areas most important to your business. Learn more about our SEO Services and discover how we can support your local, national, or international SEO strategy.
Why Are Website SEO Audits Important?
Over the past few years, Google’s algorithm has evolved significantly. It has become highly complex, with over 300 different ranking factors determining how well your website ranks. The algorithm assesses both the quality of a website and its relevance to search queries. Achieving the right balance across these factors, while also ensuring a positive user experience, can be challenging but is essential for online success.
Our Website SEO Audits are designed to pinpoint areas of your website that may be underperforming, highlight errors that could be affecting your site’s ranking, and provide a comprehensive overview of your website’s overall health. These audits play a vital role in improving your site’s performance and search engine visibility.
Learn more about our SEO Services and discover how our audits can support your website’s growth and online visibility.
Keeping Up To Date With Algorithm Changes
Google is constantly evolving to improve the user experience, but these changes can sometimes result in lower rankings and reduced website performance, often with little to no warning. While Google updates its search algorithm thousands of times each year, the most significant updates are usually announced in advance.
Website owners shouldn’t feel intimidated by these updates. However, it’s best practice to stay prepared by ensuring your website is fully optimised to align with both past and future algorithm changes. If you’ve experienced a drop in organic search traffic, revenue, visibility, or ROI, it’s a strong indication that a Website SEO Audit could be beneficial. This audit will identify elements of your site that may not be compatible with Google’s latest preferences, enabling you to make the necessary adjustments to improve performance.
Learn more about our SEO Services and how they can support your site’s resilience against Google’s ever-evolving algorithm updates.
Highlighting Website Errors
Your website must be completely accurate, not only to deliver a great user experience but also to ensure that Google’s crawlers can access and understand its content for ranking relevance. Proper structure and content accuracy are essential to achieve strong search engine visibility.
With 61% of users more likely to purchase from a mobile-friendly website, mobile optimisation is crucial. If your site is not optimised for mobile usage, you may experience a decline in organic traffic, even if your desktop performance is flawless. Many businesses underestimate the impact of this, but it can significantly affect search rankings and user engagement.
Addressing issues like mobile compatibility and other technical errors is vital for improving your site’s visibility. Our Website SEO Audits can identify these problems and provide clear, actionable strategies to resolve them. This approach leads to higher rankings and increased website visibility. Learn more about our SEO Services and how they can enhance your site’s performance and search engine rankings.
Tracking Progress
Contrary to their initial purpose, website SEO audits are invaluable resources when it comes to tracking the progress of a website. It is important to have a professional SEO website audit regularly to check the progression of a website, to highlight what implementations are needed, and also to review what changes have been the most effective. As more attention to detail is made you should see your rankings go up, organic traffic improve and conversions should also become more frequent.
Different Types Of Website SEO Audits
At Coolmedia Marketing, we understand that each business is different. This is why we offer a range of different website SEO audits so that, no matter what information you’re looking for further insight on, we can provide it. Our website SEO audits include:
SEO Audit
Our Website SEO Audit provides a comprehensive analysis of all key SEO elements, offering a clear view of your site’s strengths and weaknesses. This insight allows you to create an actionable plan to enhance your site’s performance and visibility.
Our audits cover every critical aspect of SEO, including Technical SEO, mobile optimisation, internal and external links, content analysis, competitor benchmarking, keyword performance, and detailed reporting. Once the audit is complete, our team will present the findings and can explain any areas in further detail to ensure you fully understand the next steps.
Discover how our SEO Services can provide you with the clarity and guidance needed to improve your website’s search visibility and online performance.
Technical Audit
Our Technical SEO Website Audit focuses on critical technical factors that impact your site’s search engine visibility and performance. Key areas of analysis include Text/HTML ratio, W3C validation, page size, load speed, server location, structured data, canonicalisation, and, if required, internationalisation. Internationalisation involves ensuring that the correct version of your website is loaded depending on the user’s country, currency, and language, while also reviewing hreflang attributes to ensure proper international targeting.
Our Technical SEO Audits are particularly beneficial when preparing for a new website launch, planning a website expansion, or branching into international markets. These audits ensure that your site’s technical foundation is robust and ready to support your growth. Discover how our SEO Services can strengthen your technical SEO and improve your website’s search visibility.
UX (User Experience) Audit
Our UX Website SEO Audits are essential for improving your website’s conversion rate. This audit involves a thorough analysis of Google Analytics data combined with heat-mapping and recorded user testing, similar to a focus group. This multi-faceted approach enables us to uncover potential issues that may be hindering your website’s performance.
The audit identifies problems such as technical glitches, irrelevant traffic due to poor SEO, lack of trust in the site or brand, and overly complicated user journeys that prevent users from completing key conversions. By addressing these issues, we can enhance the user experience and significantly boost your site’s conversion rate. Discover how our SEO Services can improve your website’s usability and increase conversions.
Content Audit
Our Content SEO Website Audits evaluate your website’s content from both an SEO and sales perspective. Effective website content should not only drive enquiries and purchases but also build immediate trust with your audience. Your content is a vital tool for showcasing your brand’s tone of voice and establishing authority in your industry.
As part of our content SEO audits, we provide in-depth analysis and comparisons with competitors, keyword and LSI (Latent Semantic Indexing) analysis, keyword density statistics, and actionable recommendations for improvement. Our audits can also extend to news articles and blog content if required, ensuring every aspect of your site’s content is optimised for both visibility and conversion.
Discover how our SEO Services can help you create engaging, high-performing content that drives results for your business.
Link Audit
With our link SEO website audits, we analyse every aspect of your link profile including follow and no-follow ratios, overall authority compared to competitors, how authority flows through your website to sub-pages and sub-sub-pages and where any current weaknesses lie.
Following the link SEO website audit, if we find that the link quality appears spammy or detrimental to your website, we may recommend a link disavow, which is where we go through each website backlink and manually disavow the link so that Google ignores the links going to your domain. This service is at an additional cost. We will provide a general direction for your link building efforts going forward based on our findings and further recommendations.
Brand Presence & Visibility
Our SEO Website Audit offers a comprehensive review of your brand’s overall presence across the internet. This includes an analysis of your social media channels, SEO performance, PPC campaigns, brand mentions, and search trends to identify if there’s been an increase or decrease in brand interest. We also assess your local presence (if applicable) and online reputation through customer reviews.
Based on this analysis, we develop a clear, strategic plan to enhance your brand’s online visibility and improve its overall digital footprint. Our approach is designed to achieve sustained growth and a stronger market presence.
Our clients include some of the UK’s and international’s leading brands and businesses. Our team’s extensive experience in working with companies of all sizes ensures that we can support your brand in reaching its full potential online. Discover how our SEO Services can help your business achieve a stronger online presence and sustained growth.
All In One
Our All-In-One SEO Website Audit combines all the individual audits into one comprehensive, detailed report. This audit provides a holistic overview of your website’s performance, covering every aspect from technical SEO and content to UX, competitor analysis, and international SEO (if applicable).
The audit includes a clear, prioritised breakdown of tasks, highlighting urgent actions alongside longer-term strategic recommendations. Following this audit, our team can offer tailored guidance and suggestions for web developers to implement the necessary changes, as well as broader SEO and digital strategy recommendations to ensure ongoing improvements.
With the All-In-One SEO Audit, you’ll have a complete roadmap to optimise your website’s visibility, user experience, and overall performance. Learn more about our SEO Services and how they can support your business’s growth and online success.
Contact Us Today
If you’d like any further information on individual website SEO audits or would like to know the price for an audit of your website, please don’t hesitate to get in touch either via our contact form or by calling 07486 898508
Website SEO Audit FAQS
Why Do I Need A Website SEO Audit?
If you’re looking to increase your website’s visibility or have noticed a decline in traffic, enquiries, or conversions, it’s time to consider a Website SEO Audit. Whether your website rankings have dropped or your enquiries have slowed, an SEO audit can uncover the root cause. Our audits provide detailed insight into areas for improvement and offer guidance on how to boost your site’s search engine rankings and achieve better organic results.
The top-performing sites across industries regularly undergo SEO audits to maintain peak performance. Our audits examine link profiles, goal conversions, site traffic behaviour, on-page optimisations, user experience, and brand presence. By identifying your website’s current strengths and areas for improvement, we provide you with a clear, actionable roadmap for growth.
If you have specific concerns about your site’s performance, we can also carry out a more technical SEO audit. This in-depth review focuses on technical aspects of your site that may be affecting its performance, ensuring that all elements are fully optimised for search engine visibility and user experience.
Our Website SEO Audits are ideal if you’re considering a long-term SEO strategy and want to understand your site’s current condition. Armed with this knowledge, you can develop a focused strategy to achieve your business goals and drive growth. Learn more about how our SEO Services can support your online success.
How Much Does A Website SEO Audit Cost?
Every website is unique, and some sites may require more areas of improvement than others. As a result, the cost of a Website SEO Audit depends on the specific needs of your website and the level of detail you’d like to obtain from the audit. A comprehensive site analysis takes into account all relevant information and features, ensuring that no critical aspect is overlooked.
To receive a tailored audit and a clear idea of the associated costs, we recommend getting in touch with our team. We can discuss your specific requirements and provide an initial estimate based on the size, complexity, and objectives of your website. Our expert team will ensure you receive a thorough and valuable analysis that supports your business’s growth. Learn more about our SEO Services and how they can support your online success.
Do You Offer Technical Website SEO Audits?
Yes, we offer technical website SEO audits alongside or incorporated with our standard website SEO audits. Our technical website SEO audits are useful if you are looking for more detailed information on the technical aspects of your website and how they are performing, as well as what improvements and changes can be made. With our technical website SEO audits, we can work with developers to implement suggested changes or improvements, or if you currently don’t have a developer in place, we can provide you with advice on how to implement any suggestions.
Technical website SEO audits are imperative when it comes to website maintenance and analysing the technical aspects of your site. There are so many different technical factors which come into play when it comes to website performance and often, these can go unchecked or aren’t monitored regularly. If your website isn’t performing as well as it should be, or you aren’t seeing organic results, then this could be down to technical factors. To arrange a technical website SEO audit, contact us today.
How Long Will A Website SEO Audit Take?
The time in which the audit will take is dependent on how in-depth the website SEO audit is.
We aim to provide detailed feedback and areas for improvement with our website SEO audits and we analyse each page of your site, measure their performance and metrics whilst arranging a plan to implement moving forwards.
As a result, there is no specific time frame for how long a website SEO audit will take. If you require an audit within a specified time scale, then we will always aim to meet this schedule. At Coolmedia Marketing, we would always recommend getting in touch for more accurate information as to how we can tailor our website SEO audit for your site, or for more details on pricing and time frames.
How Often Should An SEO Audit Be Carried Out?
The frequency at which a website SEO audit should be carried out is dependent on the scale of your website and your planned marketing strategy. If your website is frequently updated with more content and alterations, or you are planning on expanding and building out your website, website SEO audits should be carried out in accordance with this. Consistency is key when it comes to reviewing websites, as it helps to monitor how the site is performing in correlation to changes made, whilst keeping the other trends in mind.
A website SEO audit should also be considered if you are planning on branching out into international markets or are undergoing major website changes, such as a redesign or migration. This is so a benchmark of current website performance can be documented and used for comparison purposes on completion of the project.
What Will A Website SEO Audit Find?
Website SEO audits use the process of evaluation in order to find out and determine how well your website is optimised for search engines, plus identifying errors which may be preventing your website from ranking well or highlighting opportunities which can help you secure higher ranking positions. Each website is different, so findings from our website SEO audits do vary.
However, typically our website SEO audits will look for things such as indexing issues, content and site duplications, core web vitals, website speed and your link profile. The purpose of our website SEO audits is to find any issues within these areas, such as incorrect redirects, sitemap issues, poor or duplicate content and mobile friendliness, as well as many others. If we find any issues during our website SEO audit, we will advise on the best way in which these issues can be resolved and can work with developers or other members of your team to get these rectified.
Why Choose Coolmedia Marketing For My Site SEO Audit?
Here at Coolmedia Marketing, we want to keep things plain and simple. We understand that SEO is a new investment for some businesses and we want to ensure that, with our website SEO audits, the data is provided in a clear and concise manner. We want to remove any frustrations that can arise, and guide you through the process of what exactly we will be doing and the details our website SEO audits contain.
Our main priority is the level of service we provide, which means if we provide clients with a website SEO audit, they should expect all of the data provided to be as up-to-date and valuable as possible. We’ve worked with some of the biggest names, brands and businesses both in the UK and internationally and our team is experienced in working with a number of industries and sectors. You can find our clients and testimonials here.