Author name: Lukemaher

Why Marketing Matters More Than Ever in 2025 – and Why Some Agencies Win

Marketing’s Role Has Evolved: Now It’s Mission Critical We’ve moved beyond “nice to have” marketing—it’s now at the heart of every growth-focused business. The digital world is noisier than ever, and standing out requires strategy, tech, and constant adaptation. Coolmedia Marketing places your brand where your audience is right now—and where they’ll be next. The 2025 Marketing Landscape: Where the Audience Really Is Marketing in 2025 is a world apart from even a couple of years ago. Here’s where brands are actually making noise and building relationships: 1. Next-Gen Social Media: Beyond the Old Giants 2. Community Platforms & Owned Spaces 3. Emerging Technologies 4. Data Privacy and Consent-Driven Marketing Why Working with Coolmedia Marketing Outpaces In-House Teams in 2025 1. Unmatched Platform Knowledge The marketing landscape now shifts monthly—not yearly. At Coolmedia, our specialists live and breathe new channels, tools, and creative trends, ensuring your brand never misses the next big wave. Most internal teams simply can’t keep pace, no matter how talented. 2. Access to Elite Tech & Data Agencies have enterprise-level access to the best AI, analytics, and media tools on the market—from advanced attribution modelling to generative content, deep audience insights, and beta access to new ad formats. For in-house teams, these costs (and the learning curve) are often prohibitive. 3. Scalability and Flexibility Got a new campaign? Need to launch on a new channel? Agencies flex up (or down) instantly, pulling in the exact mix of skills needed—from video editors and data scientists to paid media experts and community managers. In-house hires are fixed, slow, and expensive to retrain. 4. Fresh, Unbiased Perspective Coolmedia brings an outsider’s objectivity, drawing on experience across hundreds of campaigns and sectors. We spot untapped opportunities and blind spots internal teams often miss due to “tunnel vision” or office politics. 5. Speed, Agility, and Results-Driven Focus Campaigns can launch in days, not months. We’re accountable to results—constantly optimising, A/B testing, and proving ROI. In-house, teams can get bogged down by bureaucracy, conflicting priorities, or slow decision-making. 6. Creative Firepower on Demand Breakthrough ideas don’t happen in a vacuum. Coolmedia’s team collaborates daily, bringing together strategists, designers, copywriters, and AI specialists who challenge and inspire each other—giving you standout campaigns that actually convert. 7. Lower, Predictable Cost Hiring, training, and retaining a full in-house team (especially at senior level) is expensive and high risk. With Coolmedia, you get access to a multidisciplinary team and premium tech for a single, transparent monthly investment—no hidden overheads. The Agency Advantage in 2025 In this new era, winning brands are those who combine speed, tech, creativity, and relentless optimisation—all at scale. Marketing isn’t just about “putting your name out there” anymore. It’s about building movements, creating fans, and delivering real commercial returns. That’s why, in 2025, Coolmedia Marketing isn’t just a supplier—we’re your competitive edge. Let’s make marketing the most powerful driver of your business growth this year.

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Coolmedia Marketing Powers Liverpool Businesses to Record-Breaking Online Growth

Coolmedia Marketing, (a Liverpool-based digital marketing agency), is rapidly earning a reputation as a powerhouse for business growth in the North West, delivering exceptional results for local companies eager to compete in the digital age. With its cutting-edge approach and hands-on expertise, Coolmedia Marketing is not only increasing visibility for businesses across Liverpool and the wider region but is actively helping clients achieve record highs in website traffic and online enquiries. Specialising in search engine optimisation (SEO), social media management, pay-per-click (PPC) advertising, and director profiling, Coolmedia Marketing crafts tailored campaigns that drive meaningful results. The agency’s strategies have seen local clients experience unprecedented spikes in web traffic and a significant rise in the volume of online enquiries – translating directly into tangible business growth and new opportunities. “We’re passionate about putting local businesses on the map and giving them a competitive edge,” says Luke Maher, Managing Director of Coolmedia Marketing. “Our work isn’t just about getting clicks – it’s about getting the right people to engage, enquire, and ultimately buy from our clients. We’re seeing businesses that previously struggled for online visibility now regularly achieving first-page rankings and enjoying a steady flow of quality leads.” Real Results for Local Businesses Coolmedia Marketing’s data-driven approach ensures that each campaign is built on a solid foundation of market research, competitor analysis, and clear objectives. The agency has helped a variety of Liverpool-based businesses – from trades and professional services to hospitality and retail – achieve their best-ever online results. Clients report: Driving Innovation and Growth Coolmedia Marketing stands out for its personalised service, transparent reporting, and ongoing commitment to client success. By staying at the forefront of digital trends and using the latest tools, the agency ensures clients are always one step ahead of their competitors. “We pride ourselves on being an extension of our clients’ teams,” adds Maher. “We work closely with local businesses to understand their goals and challenges, adapting our strategies to get the best possible outcomes. It’s this partnership approach that’s driving such strong results and record growth.” As Coolmedia Marketing continues to deliver for Liverpool and North West businesses, the agency is already preparing to launch new initiatives and partnerships designed to further support local companies in 2025 and beyond. For more information on how Coolmedia Marketing can help your business achieve record results, visit www.coolmediamarketing.co.uk or get in touch with the team directly. Contact:Coolmedia MarketingEmail: hello@coolmediamarketing.co.ukWeb: www.coolmediamarketing.co.ukTel: 0151 459 3252

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The AI Revolution in Marketing: How Coolmedia Marketing Drives Your Traffic & Rankings Higher Than Ever

AI-driven marketing is no longer a future trend—it’s the reality shaping who gets found online, who leads the conversation, and who dominates the competition. At Coolmedia Marketing, we harness the full potential of artificial intelligence to help businesses like yours gain more website traffic, generate higher quality leads, and rank above your competitors—not just on Google, but on next-gen platforms like ChatGPT. So, what is AI Marketing, and why does it matter for your business? More importantly, how can working with a marketing agency specialising in AI-powered solutions transform your results? What Is AI Marketing? AI marketing uses advanced algorithms and machine learning to analyse data, predict trends, automate campaigns, and personalise customer experiences. This isn’t just about chatbots and automation—it’s about making every aspect of your digital presence smarter and more effective. Imagine your SEO strategy constantly adapting in real-time, your social media posts automatically optimised for engagement, and your content crafted for both search engines and conversational AI like ChatGPT. Why Does AI Matter for Google & ChatGPT Rankings? Google and ChatGPT are both powered by AI—but they’re very different beasts. Google’s algorithms are now more sophisticated than ever, prioritising helpful, relevant, and human-centred content. Meanwhile, ChatGPT and other answer engines crawl the web for trustworthy, up-to-date sources to answer users’ questions. If your website isn’t optimised for both, you’re leaving money on the table. This is where AI marketing services make all the difference. At Coolmedia, we leverage AI to: How Coolmedia Marketing Uses AI to Grow Your Business Partnering with Coolmedia isn’t just about getting the latest tech—it’s about having a team of experts who know how to use AI for maximum impact. 1. Data-Driven SEO That Gets Results Our SEO experts use AI tools to conduct in-depth audits, track ranking shifts, and discover untapped keywords. This means your site keeps up with every Google update, giving you a genuine edge over competitors. 2. AI-Powered Content Creation & Optimisation Our content marketing team blends creativity with machine learning. We generate content that not only ranks but also answers the questions users are asking on Google and AI platforms—making your business more visible than ever. 3. Smarter Social Media Campaigns Using AI insights, our social media management service identifies what works, when to post, and how to engage your ideal audience. The result? More reach, more clicks, and a loyal following that actually converts. 4. PPC & Paid Ads That Learn & Adapt Our PPC specialists use AI to optimise your ad spend in real-time, ensuring you’re always bidding on the keywords and audiences that drive the best ROI. You get better leads at a lower cost—simple as that. 5. AI Chatbots & Lead Generation Convert more visitors into customers with AI-powered chatbots and automation tools that qualify leads and book appointments while you sleep. Future-Proof Your Business with Coolmedia Marketing The days of “set and forget” marketing are over. If you want to consistently outrank your competitors on Google—and be discoverable by AI engines like ChatGPT—your strategy needs to be dynamic, data-led, and powered by AI. That’s exactly what we deliver at Coolmedia Marketing. Ready to take your traffic, leads, and revenue to the next level?Book your free AI marketing consultation today! Internal links used for maximum SEO benefit:

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What is Social Media Management?

Social media isn’t just a place to scroll through cat videos or see what your mates are having for tea. It’s where your customers are—every single day. Whether you’re based in the heart of Liverpool or growing your business in Manchester, having a strong, consistent presence on social media is no longer optional—it’s essential. So, what exactly is social media management—and why should you care? The Basics: What Does Social Media Management Mean? Social media management is the process of planning, creating, publishing, and analysing content across platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter). But it’s not just about posting a few times a week and hoping for the best. It’s about building a brand presence that connects with your audience, drives engagement, and ultimately, leads to conversions. At Coolmedia Marketing, we see social media as a powerful storytelling tool. Done right, it builds trust, attracts new customers, and gives your business a competitive edge—especially in high-growth areas like Liverpool and Manchester. Why Social Media Management Matters for Local Businesses Whether you’re a start-up in the Baltic Triangle or a growing brand in Spinningfields, your customers are already active on social media. If you’re not showing up in their feeds, you’re missing a massive opportunity. Here’s what a well-managed social media presence can do for your business: What’s Included in Social Media Management? At Coolmedia Marketing, our social media management packages are designed to take the stress off your plate so you can focus on running your business. We handle it all: We tailor everything to your goals—whether that’s brand awareness in Liverpool, lead generation in Manchester, or both. Who Needs Social Media Management? If any of the following sound familiar, you’re probably in need of support: Whether you’re a solo entrepreneur or a growing SME, having a team behind you to manage your social media can be the game-changer you need. Why Choose Coolmedia Marketing? We’re not your average agency. Based in Liverpool and working with clients across Manchester and beyond, our team specialises in results-driven marketing that doesn’t just look good—it works. We’re passionate about helping businesses grow through strategic digital marketing that actually delivers a return on investment. When you work with us, you get: Ready to Level Up Your Social Media? If you’re ready to take your online presence seriously and turn likes into leads, let’s talk. Whether you’re looking for full-service social media management or want to explore how we can support your wider marketing strategy, we’d love to hear from you. 👉 Get in touch today and let’s make your business unmissable.

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Top 10 Social Media Agencies in Liverpool to Elevate Your Brand’s Online Presence

1. Coolmedia Marketing Core Strength: ROI-Driven Strategies & Organic Visibility Coolmedia Marketing, with offices in Liverpool and Dubai, specializes in delivering measurable growth through ROI-focused social media campaigns, SEO, and creative content. Their unique Director Profiling service enhances the personal branding of key individuals within a company, fostering trust and attracting new opportunities.​ Services Offered: Client Testimonial: “Coolmedia Marketing transformed our online presence, leading to a significant increase in engagement and sales. Their team is professional and results-driven.”​ 🔗 Visit Coolmedia Marketing 2. Verb Marketing Core Strength: Integrated Campaigns & Lead Generation Verb Marketing is a full-service agency known for its tailored approach to social media. They offer strategies that span multiple platforms and industries, with a strong emphasis on analytics to deliver not just followers, but real business results.​ Services Offered: Client Testimonial: “Verb Marketing’s integrated approach has significantly boosted our lead generation efforts. Their team is knowledgeable and responsive.”​ 3. Agent Marketing Core Strength: Purpose-Led Storytelling Agent Marketing combines branding, social media, and design with a values-driven approach. They work with a diverse range of clients, including non-profits and public sector organizations, to create emotionally resonant campaigns.​ Services Offered: Client Testimonial: “Agent Marketing’s storytelling expertise has helped us connect with our audience on a deeper level. Their commitment to our values is commendable.”​ 4. Influential Core Strength: Corporate Communications & Digital PR With over a decade of experience, Influential merges traditional PR with modern digital strategies. They excel at positioning brands in competitive markets and building trust through carefully curated content.​ Services Offered: Client Testimonial: “Influential’s PR strategies have elevated our brand’s reputation and visibility. Their team’s professionalism is unmatched.”​ 5. Mando Agency Core Strength: Data-Led Strategy & Customer Experience Mando Agency blends technology with creativity, offering social media campaigns that are both aesthetically pleasing and smartly automated. They focus on helping large organizations create seamless customer journeys through clever use of content and platforms.​ Services Offered: Client Testimonial: “Mando Agency’s data-driven approach has transformed our customer engagement. Their insights are invaluable.”​ 6. We Are Pink Core Strength: Creative Campaigns for Female-Led Brands Known for bold visuals and empowering campaigns, We Are Pink is a favorite among fashion, beauty, and wellness brands. They specialize in Instagram and TikTok growth, helping businesses capture attention with compelling content.​ Services Offered: Client Testimonial: “We Are Pink’s creative campaigns have resonated with our target audience, leading to increased brand loyalty.”​ 7. Castle International Core Strength: Full-Funnel Social Media Marketing Castle International focuses on driving conversions through comprehensive social media strategies backed by deep funnel analytics. They are particularly adept in eCommerce and lead generation.​Mayfly+2Mayfly+2Mayfly+2 Services Offered: Client Testimonial: “Castle International’s full-funnel approach has significantly improved our sales figures. Their analytical insights are top-notch.”​Mayfly+1Mayfly+1 8. IGOO Core Strength: Design-Driven Digital Experiences IGOO integrates web development, eCommerce, and social media into cohesive offerings. Their design-led campaigns are ideal for brands aiming to stand out visually online.​ Services Offered: Client Testimonial: “IGOO’s design expertise has given our brand a fresh and modern look, attracting more customers.”​ 9. Mayfly Internet Marketing Core Strength: Local Brand Expertise & Paid Ads Mayfly has built a reputation for helping Liverpool-based SMEs grow their local presence. Their team delivers well-executed Facebook and Instagram ad campaigns, combined with community-focused content creation.

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Enhance Your Brand’s Online Visibility with Expert SEO Services

The visibility of your brand online is more important than ever. With countless businesses competing for attention, standing out can be a challenge. This is where SEO services become crucial. In this blog, we’ll explore how investing in SEO services can significantly enhance your brand’s online presence and why it’s essential for your business success. Understanding the Basics of SEO SEO, or Search Engine Optimisation, involves various strategies to improve your website’s ranking on search engine results pages. With a better understanding of SEO basics, you can make informed decisions about how to best utilise these services for your brand. The foundation of SEO lies in understanding how search engines like Google index and rank content. Search algorithms consider multiple factors, including keyword relevance, site speed, mobile-friendliness, and backlinks. Each element plays a crucial role in determining your website’s position on the results page. Ensuring your site meets these criteria is the first step towards a successful SEO strategy. This might seem overwhelming at first, but breaking down SEO into manageable components can help demystify the process and provide a clearer path forward. Why SEO is Crucial for Brand Visibility SEO is vital for ensuring your brand appears in front of potential customers when they’re searching for services or products like yours. High visibility increases the chances of clicks and, subsequently, engagement with your brand. Moreover, search engines are the primary way that users discover new brands and products. In fact, around 93% of all online experiences begin with a search engine query. If your brand isn’t visible in those queries, you might be missing out on a significant portion of your potential audience. Optimising your online visibility through SEO ensures that you remain within the field of view of those in search of your exact offerings. This visibility is not just about getting traffic—it’s about attracting the right kind of traffic that is more likely to convert into sales. How SEO Services Enhance Your Online Reputation By optimising content and ensuring a user-friendly website experience, SEO services can help build your online reputation. A positive reputation translates to trust among users, making them more likely to choose your brand over competitors. SEO services provide a multifaceted approach to improving your online reputation. One critical aspect is content optimisation, which enhances the quality and relevance of your website’s content. This leads to better user engagement and satisfaction, encouraging visitors to spend more time on your site and explore your offerings further. Additionally, optimising for technical performance, such as page load speed, and ensuring a seamless mobile experience are crucial factors that contribute to an excellent user experience, further strengthening your brand’s reputation. The Impact of Keywords on Your Visibility Selecting the right SEO keywords is crucial to success. They connect your brand to potential customers actively searching for related topics, ensuring your brand reaches the right audience. Keywords act as bridges between your content and your audience’s queries. However, it’s not just about including as many keywords as possible. The focus should be on strategic placement and using long-tail keywords that are specific and relevant to your niche. These are often less competitive, offer better targeting opportunities, and align more closely with conversion-focused queries. Utilising keyword research tools can provide insights into search trends and help prioritise which phrases your content should focus on. This nuanced approach to keyword selection will ensure your brand stands out in crowded online spaces. Choosing the Right SEO Services for Your Brand Not all SEO services are created equal. It’s important to choose services that align with your brand goals and budget to ensure you get the most out of your investment and sustain your visibility long-term. When selecting an SEO provider, consider whether they have experience within your industry and can offer customised strategies tailored to your specific business needs. Look for services that emphasise transparency and clear communication, particularly around key performance indicators and results. Many agencies offer a wide range of services, from on-page SEO and technical SEO to content creation and link building. Opting for a comprehensive service that addresses multiple facets of SEO will provide a more robust and effective solution for enhancing your brand’s online presence. It’s also worth discussing with potential SEO partners about the methods they use and ensuring these align with industry best practices. Cutting corners with unethical practices, known as black-hat SEO, can lead to penalties from search engines and damage your brand’s reputation. Selecting a service that prioritises ethical SEO strategies ensures your brand builds a lasting and reputable online presence. Working with an experienced provider, you can build a custom strategy that evolves with your brand and the ever-changing landscape of search engine algorithms. Transform Your Brand’s Online Presence Today Incorporating SEO services into your marketing strategy is no longer optional in the digital age; it’s a necessity. Whether you’re just starting out or looking to improve your current online presence, effective SEO can give you the competitive edge you need. By boosting your brand’s visibility, you’re not just enhancing your reach and engagement but also paving the way for long-term business growth. If you’re ready to take your brand’s online presence to the next level, get in touch with Coolmedia Marketing today to discuss how our tailored SEO solutions can help you achieve your business goals.

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Enhance Your Brand’s Online Visibility with Expert SEO Services

The visibility of your brand online is more important than ever. With countless businesses competing for attention, standing out can be a challenge. This is where SEO services become crucial. In this blog, we’ll explore how investing in SEO can significantly enhance your brand’s online presence and why it’s essential for your business success. Understanding the Basics of SEO Search Engine Optimisation (SEO) involves various strategies to improve your website’s ranking on search engine results pages. With a better understanding of SEO basics, you can make informed decisions about how to best utilise these services for your brand. The foundation of SEO lies in understanding how search engines like Google index and rank content. Search algorithms consider multiple factors, including keyword relevance, site speed, mobile-friendliness, and backlinks. Each element plays a crucial role in determining your website’s position on the results page. Ensuring your site meets these criteria is the first step towards a successful SEO strategy. This might seem overwhelming at first, but breaking down SEO into manageable components can help demystify the process and provide a clearer path forward. Why SEO is Crucial for Brand Visibility SEO is vital for ensuring your brand appears in front of potential customers when they’re searching for services or products like yours. High visibility increases the chances of clicks and, subsequently, engagement with your brand. Moreover, search engines are the primary way that users discover new brands and products. In fact, around 93% of all online experiences begin with a search engine query. If your brand isn’t visible in those queries, you might be missing out on a significant portion of your potential audience. Optimising your online presence through SEO strategies ensures that your business remains visible to those actively seeking your services. It’s not just about generating traffic; it’s about attracting high-quality leads that are more likely to convert into sales. How SEO Services Enhance Your Online Reputation By optimising content and ensuring a user-friendly website experience, SEO services can help build your online reputation. A positive reputation translates to trust among users, making them more likely to choose your brand over competitors. SEO provides a multifaceted approach to improving your online presence. One critical aspect is content optimisation, which enhances the quality and relevance of your website’s content. This leads to better user engagement and satisfaction, encouraging visitors to spend more time on your site and explore your offerings further. Additionally, optimising for technical performance, such as page load speed, and ensuring a seamless mobile experience are crucial factors that contribute to an excellent user experience, further strengthening your brand’s reputation. The Impact of Keywords on Your Visibility Selecting the right SEO keywords is crucial to success. They connect your brand to potential customers actively searching for related topics, ensuring your brand reaches the right audience. Keywords act as bridges between your content and your audience’s queries. However, it’s not just about including as many keywords as possible. The focus should be on strategic placement and using long-tail keywords that are specific and relevant to your niche. These are often less competitive, offer better targeting opportunities, and align more closely with conversion-focused queries. Utilising keyword research tools can provide insights into search trends and help prioritise which phrases your content should focus on. This nuanced approach to keyword selection will ensure your brand stands out in crowded online spaces. Choosing the Right SEO Services for Your Brand Not all SEO services are created equal. It’s important to choose services that align with your brand goals and budget to ensure you get the most out of your investment and sustain your visibility long-term. When selecting an SEO provider, consider whether they have experience within your industry and can offer customised strategies tailored to your specific business needs. Look for services that emphasise transparency and clear communication, particularly around key performance indicators and results. Many agencies offer a wide range of services, from on-page SEO and technical SEO to content creation and link building. Opting for a comprehensive service that addresses multiple facets of SEO will provide a more robust and effective solution for enhancing your brand’s online presence. It’s also worth discussing with potential SEO partners about the methods they use and ensuring these align with industry best practices. Cutting corners with unethical practices, known as black-hat SEO, can lead to penalties from search engines and damage your brand’s reputation. Selecting a service that prioritises ethical SEO practices ensures your brand builds a lasting and reputable online presence. Working with an experienced provider, you can build a custom strategy that evolves with your brand and the ever-changing landscape of search engine algorithms. Transform Your Brand’s Online Presence Today Incorporating SEO services into your marketing strategy is no longer optional in the digital age; it’s a necessity. Whether you’re just starting out or looking to improve your current online presence, effective SEO can give you the competitive edge you need. By boosting your brand’s visibility, you’re not just enhancing your reach and engagement but also paving the way for long-term business growth. If you’re ready to take your brand’s online presence to the next level, get in touch with Coolmedia Marketing today to discuss how our tailored SEO solutions can help you achieve your business goals.

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Why Your Business Needs a Liverpool SEO Agency for Growth

In today’s digital landscape, having a strong online presence is no longer optional—it’s essential. Whether you’re a small business or a large enterprise, reaching your target audience effectively requires strategic digital marketing. That’s where Coolmedia Marketing, a leading Liverpool SEO Agency, can help. The Power of SEO for Business Growth Search Engine Optimisation (SEO) is the foundation of online visibility. Without a strong SEO strategy, your website could get lost in the sea of search engine results. At Coolmedia Marketing, we specialise in helping businesses rank higher on Google, increase organic traffic, and generate more leads through data-driven SEO techniques. With our Liverpool SEO Agency, we offer: Why Social Media Management Matters Social media isn’t just about posting content—it’s about engagement, brand awareness, and lead generation. Our Social Media Management Agency ensures that your brand stays active and relevant across all major platforms. Our services include: Comprehensive Marketing Strategies for Success A well-rounded digital marketing approach goes beyond SEO and social media. At Coolmedia Marketing, we provide a full suite of services as a top Marketing Agency. Our expertise spans across content marketing, branding, and lead generation strategies to ensure your business thrives. Why Choose a Local Liverpool Marketing Agency? Working with a Liverpool-based Marketing Agency gives you the advantage of local expertise. We understand the competitive landscape of businesses in Liverpool and tailor our strategies to help you stand out. Our team is committed to delivering results-driven campaigns that align with your business goals. Boost Your Business with PPC Marketing If you’re looking for instant visibility, Pay-Per-Click (PPC) advertising is the way to go. As a PPC Marketing Agency, we design high-converting campaigns that drive qualified traffic and maximize ROI. Our PPC services include: Let’s Elevate Your Digital Presence Whether you’re looking to enhance your search rankings, boost social media engagement, or run high-converting ad campaigns, Coolmedia Marketing has the expertise to help. As a trusted Liverpool SEO Agency, we are committed to delivering measurable results that drive business growth. Get in touch with us today and take your digital marketing to the next level! Contact us now to discuss your marketing needs!

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