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Coolmedia Marketing, Marketing Agency in Preston, Manchester and Liverpool

Author name: Lukemaher

Unlocking Growth: Why Coolmedia Marketing is the Premier SEO Agency in Liverpool for Targeted SEO Strategies

Lead Generation, Liverpool Marketing, SEO /

Liverpool businesses are battling for visibility amid fierce competition. Whether you’re a bustling café on Mathew Street or a tech firm in the Knowledge Quarter, standing out online is essential. That’s where a top-tier digital marketing agency Liverpool like Coolmedia Marketing comes in. As an award-winning SEO agency Liverpool, we specialise in delivering bespoke, data-driven solutions that drive real results. From SEO Liverpool optimisation to cutting-edge PPC campaigns, our expertise helps local enterprises thrive. In this post, we’ll explore how Coolmedia can supercharge your online presence, incorporating proven tactics like targeted SEO Liverpool to funnel qualified leads straight to your door. Mastering SEO Liverpool: Elevate Your Rankings with Expert SEO Services Liverpool Search Engine Optimisation (SEO) isn’t just a buzzword—it’s the backbone of sustainable online growth. For Liverpool-based businesses, ignoring SEO Liverpool means missing out on the 80% of local searches happening on Google daily. At Coolmedia Marketing, our SEO services Liverpool are crafted to address this head-on, blending technical prowess with creative content strategies. As a leading SEO agency Liverpool, we begin with a comprehensive audit of your website, identifying gaps in on-page elements, backlink profiles, and user experience. Our approach to targeted SEO Liverpool focuses on hyper-local keywords—like “best coffee shops Liverpool ONE” or “accountants near Anfield”—to capture intent-driven traffic. We’ve helped countless clients climb from page two obscurity to top-three dominance, boosting organic traffic by up to 300% in the first six months. What sets us apart from other SEO companies Liverpool? It’s our commitment to transparency and ROI. We provide monthly reports detailing keyword rankings, traffic surges, and conversion uplifts, ensuring every pound spent delivers measurable value. Whether you’re scaling nationally or dominating the Merseyside scene, our SEO agency Liverpool team tailors strategies that evolve with Google’s algorithm updates. SEO Agency Wirral: Bridging the Mersey with Local Expertise Just across the water, Wirral businesses face similar challenges: saturated markets and elusive online visibility. That’s why Coolmedia Marketing extends our renowned services as the go-to SEO agency Wirral. With roots firmly in Liverpool, we understand the unique dynamics of the Wirral Peninsula—from boutique shops in West Kirby to industrial hubs in Birkenhead. Our SEO services Liverpool seamlessly adapt to Wirral needs, incorporating geo-targeted content and Google My Business optimisation to rank for searches like “Wirral estate agents” or “plumbers in Heswall.” We’ve partnered with Wirral enterprises to not only improve search rankings but also enhance local citations, driving footfall from nearby Liverpool commuters. As a full-service digital marketing agency Liverpool, we ensure your Wirral operations benefit from the same award-winning tactics that have propelled our Liverpool clients to new heights. Web Design Liverpool: Crafting Sites That Convert and Captivate A stunning website is your digital shopfront, but without seamless functionality, it’s just window dressing. Enter Coolmedia’s web design Liverpool services—where aesthetics meet optimisation. We don’t just build pretty pages; we engineer responsive, SEO-friendly sites that load in under two seconds and guide visitors towards action. Our web design Liverpool process starts with user-centric wireframing, incorporating Liverpool’s vibrant aesthetic—think bold reds inspired by the Beatles or sleek blues echoing the Mersey. Integrated with our SEO Liverpool expertise, every site we create is primed for search engines, featuring schema markup, mobile-first design, and intuitive navigation. Clients rave about our designs not just for their look, but for the 40% average increase in lead generation they deliver. As a holistic targeted SEO Liverpool – marketing agency, we ensure your new site isn’t an isolated project but a cornerstone of your broader digital ecosystem. PPC Agency Liverpool: Fast-Track Leads with Precision Paid Advertising Organic growth takes time, but Paid Per Click (PPC) delivers immediate impact. As a premier PPC agency Liverpool, Coolmedia Marketing harnesses Google Ads, Microsoft Advertising, and social platforms to target high-intent audiences with laser precision. Our campaigns go beyond bids; we layer in remarketing, audience segmentation, and A/B testing to maximise every click’s value. For Liverpool retailers, this means ads tailored to seasonal spikes—like festival crowds at Creamfields—driving a 25% uplift in conversions. Paired with our SEO services Liverpool, PPC creates a synergistic funnel: organic for long-term authority, paid for short-term wins. Why choose us over other SEO companies Liverpool? Our PPC specialists, backed by years of data, consistently achieve costs per acquisition 30% below industry averages. SEO Reseller UK: Empowering Agencies with White-Label Excellence For marketing professionals and agencies across the UK, scaling services without expanding headcount is a game-changer. Coolmedia Marketing proudly offers our SEO reseller UK programme—a white-label solution that lets you deliver elite SEO Liverpool results under your brand. Our reseller partners access our full suite of tools: from targeted SEO Liverpool audits to comprehensive reporting dashboards, all seamlessly integrated. We’ve empowered UK agencies to upsell SEO packages with confidence, enjoying margins up to 50% while we handle the heavy lifting. As a trusted digital marketing agency Liverpool, our reseller model is built on collaboration—regular strategy sessions, dedicated account managers, and flexible pricing to suit your growth stage. Whether you’re in Manchester or beyond, join the Coolmedia network and elevate your offerings today. Partner with Coolmedia: Your Path to Digital Dominance in Liverpool In a city as innovative as Liverpool—from the echoes of the Cavern Club to the buzz of the Liverpool Biennial—your business deserves a digital strategy that matches its ambition. Coolmedia Marketing, as the ultimate SEO agency Wirral and PPC agency Liverpool, combines local insight with global expertise to fuel your success. Ready to transform your online game? Contact our targeted SEO Liverpool – marketing agency team today for a free audit. Visit www.coolmediamarketing.co.uk or WhatsApp us at +44 7486 898508. Let’s make 2025 the year your Liverpool venture soars. Results based on average client outcomes; individual performance may vary.

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How Local Liverpool Businesses Can Outrank National Competitors Using Hyperlocal SEO Strategies

Uncategorized /

Most small businesses in Liverpool think they have little hope of topping Google next to bigger, more recognisable names. That’s not always true. Using Liverpool local SEO, smaller businesses can turn being local into a real advantage. You do not need a huge marketing team or a massive budget to show up first online. You just need to know your area, speak how your customers think, and build a web presence that truly reflects Liverpool. When you focus your efforts locally, you might be surprised by how far you can reach. National companies can spend on flashy adverts or have names everyone has heard of. Yet, they cannot match what locals know. Shops, trades, and services based in Liverpool have a chance to stand out, if you make the right moves. Play to the Strengths of Your Local Area One of the easiest ways to improve how your business shows up is by talking about what is unique to Liverpool. Mention landmarks, streets, or events only locals will know. Use names like Anfield, Sefton Park, Bold Street, Calderstones, or Smithdown Road rather than just saying “parks” or “restaurants.” When people search, they often include these locations. Searching for a plumber near Aigburth or a dog walker in Woolton are real examples. Make sure your business is listed on Liverpool-only sites. Liverpool-specific business directories, forums, or Facebook groups are valuable. If your business is linked to these neighbourhoods, search engines know you are real and part of the local fabric. Local content builds trust. Post photos from events like the Pier Head or activities at the Albert Dock. Even sharing simple things that happened on Allerton Road shows you know your city. These touches help customers see you as part of the community, not just another name. Get Featured in Local Listings and Maps Your Google Business Profile is an easy tool to keep updated. Make sure your details are complete and accurate. Use the exact same business name, address, and phone number everywhere online. If your details don’t match up, you make things confusing for both customers and search engines. Showing up on Google Maps matters more than you might guess. If someone searches for “roof repair near West Derby,” the three businesses displayed beneath the map have a much higher chance of getting the call. Aim for one of those spots by being precise and active with your information. Ask your customers to write reviews which mention their area or a local location. Comments like “best takeaway in Wavertree” do more than make you look good. They connect your business with those place-based searches, improving the chance that your listing appears for people searching nearby. Coolmedia Marketing supports businesses by helping them build accurate and robust digital profiles, including Google Business Profile setup and ongoing management. Keeping profile information current and complete is one of the best ways to avoid missing out on daily search traffic. Write for Local People, Not Search Engines Anyone can spot a website trying too hard to rank with awkward phrases. Avoid stuffing your site full of keywords that don’t make sense in a normal sentence. You can attract the right audience without making your content hard to read. Think of real questions or problems people from Liverpool might search for. Someone might type, “Is my Everton garden too small for a shed?” or “How to fix damp in a Toxteth terrace?” Using the genuine questions your neighbours ask, you can create blog posts or service pages that directly match their needs. Be sure to include the names of local roads, known places, or neighbourhoods to keep things rooted. Whether you are in Croxteth, Kensington, or Fazakerley, use the language your neighbours use. The more you match their way of thinking, the easier it is for people to connect with you and for search engines to see you as local. Sharing helpful articles, keeping answers brief, and mentioning the city’s well-known spots or habits will win you trust. Even short posts about seasonal changes or issues in your area show you are in touch with your audience. Build Real Online Links from Liverpool Sources Getting talked about online is good. Getting talked about by other locals works even better. When Liverpool websites, clubs, schools, or blogs mention you, it sends all the right signals, both to people and to search engines. If you support a kids’ football club in Bootle or completed a repair for a school in Childwall, ask them to mention your business online. Events in the neighbourhood can create more chances, like a fayre, a fundraiser, or an arts walk. Such honest mentions, on trusted local pages, matter much more than general links from unknown sites. Try sharing stories about real work in your area. Maybe your team finished a job in Walton or helped out on Rose Lane. When you talk about these, you give people in Liverpool a reason to share or talk about your business. If someone at a Liverpool blog or news site notices and writes about it, the link back to your page becomes much more valuable. Coolmedia Marketing focuses on helping businesses grow these connections. From building high-quality local citations to earning news mentions, the approach matches easy wins with actions that bring lasting results. Stay Consistent and Keep Updating Local SEO is not a job you finish and forget. Fresh content and regular checks keep your business at the front. Post about seasonal events, new city happenings, or anything changing in your area. News about the Liverpool Horror Festival or Halloween markets can give your blog a timely boost. Use new photos that really show Liverpool, not stock images. Think orange trees in Greenbank Park, people shopping under umbrellas on Church Street, or stalls glowing as it gets dark. Sharing real images of your team and the places you work lets people know you’re the real deal. Do not forget to keep your details updated. Make sure your address, opening times, and phone

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Struggling with Lead Generation in Liverpool? How Coolmedia Marketing Can Revitalise Your Website and Facebook Efforts

Digital Marketing Agency, Lead Generation /

Liverpool – a city renowned for its vibrant culture, historic docks, and entrepreneurial spirit – local businesses face a unique set of challenges. From independent retailers on Bold Street to tech startups in the Baltic Triangle, the competition is fierce. Yet, in an increasingly digital world, many are finding it harder than ever to turn online visitors into valuable leads. Whether it’s a website that’s gathering digital dust or a Facebook page lost in the algorithm’s shuffle, poor lead generation can stifle growth and erode profits. According to recent industry insights, over 70% of small businesses in the North West report stagnant online leads, exacerbated by post-pandemic shifts and rising ad costs. If your Liverpool-based venture is among them, you’re not alone. But there’s good news: with the right expertise, you can unlock a steady stream of enquiries. Enter Coolmedia Marketing, Liverpool’s award-winning digital agency, poised to transform your online presence. In this article, we’ll explore the common pitfalls and reveal how Coolmedia’s tailored strategies can deliver measurable results. The Website Woes: Why Liverpool Businesses Are Losing Leads Online Your website is often the digital front door to your business – the place where potential customers land after a quick Google search for “Liverpool plumber” or “Merseyside accountant.” But for many local firms, it’s more of a leaky sieve than a welcoming entrance. Common issues include: These problems aren’t just frustrating; they’re costly. A poorly optimised site might attract 1,000 visitors a month but convert fewer than 1%, wasting ad spend and SEO efforts. For Liverpool businesses, where community ties drive loyalty, missing these local leads feels especially poignant. Facebook Frustrations: Navigating the Social Media Maze Facebook remains a powerhouse for Liverpool’s small businesses, with its targeted ads and community groups offering a direct line to locals. Yet, the platform’s evolving algorithm – prioritising video and paid content – has left many pages in the shadows. Typical hurdles: In a city like Liverpool, where word-of-mouth thrives (think Anfield chants and pub chats), social media should amplify your brand’s voice. Instead, many businesses see it as a black hole for time and budget. How Coolmedia Marketing Turns the Tide: Proven Strategies for Liverpool Success Based right here in Liverpool, Coolmedia Marketing isn’t just another agency – they’re a local partner with a national reputation. Founded on a commitment to data-driven results, they’ve earned industry awards for their bespoke campaigns that blend honesty, transparency, and ROI focus. From SEO wizards to social media strategists, their team helps businesses like yours bridge the gap between online visibility and real-world growth. Here’s how Coolmedia can supercharge your lead generation: 1. Revamping Your Website with Expert SEO and CRO Coolmedia’s SEO services are laser-focused on elevating your site’s visibility in local searches. They dive deep into keyword clusters – think “Liverpool event planner” or “Merseyside web developer” – to craft content that ranks higher and attracts qualified traffic. By optimising for Google’s mobile-first indexing, they ensure your site loads lightning-fast on any device, reducing bounce rates and keeping visitors engaged longer. But SEO alone isn’t enough; that’s where Conversion Rate Optimisation (CRO) shines. Coolmedia analyses your traffic with tools like Google Analytics to pinpoint drop-off points – perhaps a confusing checkout or weak CTAs. Through A/B testing, heatmapping, and user feedback sessions, they refine your site’s journey, turning casual browsers into eager leads. Imagine boosting your conversion rate from 0.6% to over 3% – that’s not hypothetical; it’s what targeted CRO delivers, often increasing revenue even with less traffic by honing in on high-value visitors. For Liverpool firms, their local SEO prowess is a game-changer: optimising Google My Business listings and weaving in geo-specific content to draw in foot traffic from the city centre to the suburbs. 2. Igniting Facebook and Social Media Growth Coolmedia’s social media expertise extends to platforms like Facebook, where they craft campaigns that cut through the noise. Drawing on retargeting techniques, they re-engage users who’ve visited your site or interacted with your page, serving personalised ads that nudge them towards conversion. Whether it’s organic content calendars tailored to Liverpool’s lively vibe or paid Facebook Lead Ads that capture details in one tap, Coolmedia ensures your efforts yield enquiries, not just likes. They monitor engagement metrics to adapt in real-time, leveraging psychological triggers like urgency (“Limited spots for Liverpool workshops!”) and social proof to build trust. Combined with PPC management, this holistic approach means your Facebook budget works harder – targeting demographics like young professionals in L1 or families in L25 for maximum relevance. 3. A Tailored Roadmap for Sustainable Results What sets Coolmedia apart is their collaborative ethos. They start with a deep audit of your current setup, aligning strategies with your goals – be it 50 new leads a month or scaling e-commerce sales. Their expansion from local Liverpool roots to international campaigns proves their scalability, while the Coolmedia Academy underscores their commitment to empowering businesses with knowledge. Businesses partnering with Coolmedia often see quick wins: enhanced brand credibility through backlinks, higher engagement via mobile-optimised content, and a clear ROI from analytics-driven tweaks. Seize the Momentum: Partner with Coolmedia Today Liverpool’s business landscape is as dynamic as the Mersey tide – full of opportunity for those who adapt. If your website and Facebook channels are underperforming, it’s time to stop struggling and start succeeding. Coolmedia Marketing offers the local insight and global expertise to make it happen. Ready to generate leads that convert? Contact the Coolmedia team today via WhatsApp at +44 7486 898508 or visit www.coolmediamarketing.co.uk. Let’s turn your digital challenges into Liverpool’s next success story. This article was crafted with insights from Coolmedia Marketing’s proven services. Results may vary based on individual business factors.

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Microsoft’s New AI Marketplace: A Fair Deal for Publishers and a Boost for Digital Marketing

AI Marketing, Ai News /

Imagine you’re a journalist, pouring your heart into a story, only to find it’s been gobbled up by an AI tool and spat out as a summary somewhere else—without a penny or a nod your way. Frustrating, right? This is the reality many publishers have faced as AI reshapes how we consume content. But Microsoft’s latest move, the Publisher Content Marketplace (PCM), might just change the game. Launched in September 2025, this AI-powered platform aims to pay publishers for the content that fuels tools like Copilot, creating a win-win for creators and marketers alike. Let’s dive into what this means, why it matters, and how it could shake up digital marketing in the UK and beyond. The AI Boom: Great for Tech, Tough on Creators AI has taken the digital world by storm. From crafting snappy ad copy to summarising news in seconds, tools like ChatGPT and Google’s AI Overviews have changed how we interact with information. As a marketer, I love how AI lets me target ads with laser precision—knowing exactly what a customer might want before they do. But for publishers, it’s been a rough ride. People are clicking less on news sites, opting for quick AI answers instead, which has slashed traffic and ad revenue. In the UK alone, the media industry’s been hit hard, with thousands of journalism jobs vanishing globally last year and more cuts looming in 2025. The real sting? AI models have been trained on publishers’ work—articles, reviews, you name it—often without permission or payment. Big names like The New York Times have pushed back, suing companies like OpenAI and even Microsoft itself for copyright breaches. It’s a fair fight: if your content’s powering billion-dollar AI, shouldn’t you get a slice? Microsoft’s PCM is their answer, and it’s not just a quick fix—it’s a bold step towards a fairer digital world. What’s the Publisher Content Marketplace All About? Picture PCM as a bustling online marketplace, like eBay for content, where publishers can sell their work to AI systems. It’s kicking off with Microsoft’s Copilot, the AI assistant that’s already making waves with features like Copilot Daily, a news summary tool available in the UK and US. Instead of secretive backroom deals (like Microsoft’s 2024 agreements with Reuters or the Financial Times), PCM opens the doors wide. Publishers—big or small—can upload their content, from breaking news to in-depth features, and set terms for how it’s used. AI developers, starting with Copilot, can then license this content for things like generating reports or answering user queries. Here’s the cool bit: it’s all streamlined. Publishers tag their content with details like usage rights and pricing, and transactions happen automatically—think micropayments for every time a snippet of your article pops up in a Copilot response. Microsoft’s pitch is simple: “You deserve to be paid for the quality of your work.” They’re even exploring ways to measure that quality—maybe how fresh or engaging your content is—which could change how we value content in an AI-driven world. For now, PCM’s in a pilot phase with a handful of US publishers, but the plan is to roll it out globally, and I’m excited to see how UK outlets like The Guardian or local blogs get involved. Why This Matters for Digital Marketing As someone who’s spent hours tweaking ad campaigns, I can see PCM being a game-changer for marketers. Right now, AI’s a double-edged sword in our world. It’s brilliant for crunching data and serving hyper-targeted ads, but it’s also starving the content ecosystem we rely on. Fewer clicks to publisher sites mean fewer ad impressions, and that’s a problem when your campaign’s success hinges on visibility. PCM flips this dynamic. By ensuring publishers get paid, it keeps the content flowing, which is great news for marketers. Imagine running a travel campaign where Copilot pulls hotel reviews from licensed sources like a trusted UK travel blog, complete with a sponsored link back to your client’s booking site. You’re not just reaching customers—you’re doing it ethically, with revenue flowing back to the creator. This could breathe new life into affiliate marketing, where clicks and conversions are tied to quality content. Plus, in the UK, where GDPR means we’re already picky about data ethics, PCM’s transparent licensing fits like a glove. Smaller publishers, like that niche blog about sustainable living in Bristol, could shine here too. They can license their expertise to AI tools, giving marketers access to hyper-specific content for campaigns—say, eco-friendly product ads. This diversity makes AI outputs richer, which means better ads and happier audiences. Early signs suggest this could boost click-through rates, as people trust AI answers backed by real, credited sources. The Bigger Picture: A Win for Everyone? For publishers, PCM is a lifeline. With ad revenue tanking—some news sites report 20-30% traffic drops due to AI summaries—getting paid for AI usage could fund everything from investigative scoops to local reporting. In the UK, where Meta and Google dominate ad spend, this extra income could be a game-changer for struggling newsrooms. For Microsoft, it’s a savvy move. They’re not just dodging lawsuits (like the ones dogging OpenAI); they’re building trust and strengthening Copilot’s edge, especially in businesses where it’s already a staple. Marketers like me benefit too—access to premium, licensed content means we can craft campaigns that feel authentic and compliant. The Road Ahead: Challenges and Opportunities Of course, it’s not all smooth sailing. PCM’s pilot is US-focused, which might leave UK publishers feeling left out initially. There’s also the question of how you price content fairly—how do you measure “quality” without short-changing smaller players? And let’s not forget the tech side: getting publishers to agree on metadata standards sounds like herding cats. Regulations like the EU’s AI Act or the UK’s Online Safety Bill add another layer—PCM will need to stay nimble to comply across borders. But the potential is huge. If PCM takes off, it could inspire a wave of similar marketplaces, creating a “content commons” where AI and creators thrive together. For marketers,

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Unlocking the Power of SEO Services: A Comprehensive Guide to Elevating Your Business in the Digital Age

Google Reviews, SEO, Web Design /

In today’s hyper-competitive online landscape, where over 5.6 billion searches occur daily on Google alone, securing a prominent position in search engine results is no longer optional—it’s essential for business survival and growth. For enterprises in Liverpool and across the UK, expert SEO services can transform your digital presence, driving organic traffic, enhancing brand visibility, and delivering measurable ROI. As an award-winning digital marketing agency based in Liverpool, Cool Media Marketing specialises in bespoke SEO strategies that propel businesses from local obscurity to national and international prominence. In this in-depth article, we’ll explore the intricacies of SEO services, current best practices, and how partnering with a trusted agency like ours can future-proof your online strategy. What Are SEO Services and Why Do They Matter? Search Engine Optimisation (SEO) is the art and science of refining your website and online content to rank higher in search engine results pages (SERPs) for relevant queries. Unlike paid advertising, which requires ongoing investment, SEO focuses on organic growth, building long-term authority and trust with search engines like Google, Bing, and Yahoo. At its core, SEO encompasses three pillars: For businesses in competitive sectors such as e-commerce, professional services, or hospitality, neglecting SEO can mean ceding ground to rivals. According to recent data from Ahrefs, the top Google result captures around 31.7% of clicks, dropping sharply thereafter. In Liverpool’s vibrant economy—home to thriving tech hubs and creative industries—local SEO services are particularly vital, helping firms dominate searches like “best coffee shop Liverpool” or “accountants near me.” Cool Media Marketing’s SEO services are tailored to these realities. With a data-driven approach, we conduct thorough audits to identify opportunities, crafting strategies that blend technical precision with creative content. Our clients benefit from sustained traffic increases, often seeing 50-200% growth in organic visitors within the first six months, depending on industry benchmarks. The Evolution of SEO: Key Trends in 2025 SEO is not static; it evolves with algorithm updates, user behaviour shifts, and technological advancements. As of 2025, Google’s Helpful Content Update and the rise of AI-driven search (e.g., Google’s Search Generative Experience) emphasise quality over quantity. Here’s a deep dive into prevailing trends: These trends underscore the need for expert guidance. Amateur SEO efforts often lead to wasted resources or algorithmic slaps, whereas professional services yield compounding returns. How Cool Media Marketing Delivers Exceptional SEO Services As a Liverpool-headquartered agency with a proven track record, Cool Media Marketing stands out by prioritising transparency, collaboration, and ROI. Our process begins with a free SEO audit, analysing your site’s current performance against competitors. We then develop a custom roadmap: What truly differentiates us is our integration with other services. For example, combining SEO with PPC creates a synergistic effect, where paid insights inform organic strategies. Our Coolmedia Academy further empowers clients with training in Masterclass SEO and Local SEO, fostering in-house knowledge. While specific case studies are confidential, our award-winning campaigns have helped Liverpool retailers achieve top rankings for competitive terms, resulting in doubled online sales. One client in the fashion sector saw a 150% uplift in organic traffic after our technical overhaul and content refresh. Common SEO Pitfalls and How to Avoid Them Even seasoned businesses falter in SEO. Here are pitfalls to sidestep: By entrusting your SEO to experts like Cool Media Marketing, you avoid these traps, focusing instead on core business activities. Measuring SEO Success: KPIs and ROI Effective SEO services are quantifiable. Key performance indicators include: At Cool Media Marketing, we set SMART goals from the outset, ensuring every pound invested translates to tangible outcomes. For a mid-sized Liverpool firm, this might mean targeting a 30% ROI within the first year through optimised local searches. Choosing the Right SEO Agency: Why Cool Media Marketing? In a sea of agencies, select one with proven expertise, ethical practices, and a client-first ethos. Cool Media Marketing ticks all boxes: Liverpool-based for local nuance, award-winning for national credibility, and data-focused for global scalability. We’re not just service providers—we’re partners in your growth. Ready to elevate your online presence? Contact us today via WhatsApp on +44 7486 898508 or through our website for a no-obligation consultation. Let’s craft an SEO strategy that puts your business on the map—literally and figuratively.

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Algorithm Change For Content Creators

Youtube /

What’s changed Several creators have noticed significant shifts since mid-August 2025. Key observations: Also: Why these changes seem to be happening From what’s been reported and what YouTube has publicly said: What it means for creators If you are a creator (small, medium, or big), here are possible implications: What creators can do to adapt Here are some strategies to mitigate negative impacts / benefit from the new environment: Possible risks / uncertainties Conclusion YouTube appears to be shifting toward favouring content that is: while reducing visibility of content that doesn’t meet those thresholds. For creators, this means adapting—improving engagement, sharpening content strategy, being mindful of policies, and possibly expecting that view counts won’t behave the same way they did before.

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SEO Marketing Agency – Preston

Digital Marketing Agency, SEO /

Looking to take your website traffic to the next level? We are one of the most trusted SEO agencies in Preston that will ensure that potential customers find your website first. Table of Contents Why use SEO for your Preston business? Search engine optimisation (SEO) should be an integral part of any marketing strategy, regardless of your industry, business size, or location. If your business is based in or around Preston, you may be competing with Manchester businesses, so it’s more important than ever to rank highly on Google. Having an SEO plan will get you ranking with Google, and make it easier for any potential customers and clients to find your business using the relevant search terms or keywords. Preston businesses rely on us At Coolmedia Marketing, we can offer you stable and consistent results that are sure to last a long time. It can be difficult to know how to keep up with Google’s ever-changing algorithms, which is why we have the best of the best to ensure you’re consistently ranking. We are confident that we can get your Preston business noticed locally, nationally, and internationally. If you’ve tried SEO yourself and struggled to see any results, or you’ve hired another SEO company that has failed to generate results, Coolmedia Marketing can fix any SEO damage that has been done by creating and implementing a personalised strategy for your business. What are the benefits of SEO? SEO is much more than just advertising. SEO involves researching consumer search habits, using research to improve the user experience, learning about your competition, generating leads and ultimately improving your online presence and business reputation. Advertising can drive traffic to your site, but may not generate the leads you want. However, an expert SEO plan can direct organic traffic to your website – and the best part is that it will be people that are actually interested in your website, products, or services – so SEO will ultimately generate more leads which can lead to an increase in enquiries and sales depending on how you use your website. We will implement an expert strategy At Coolmedia Marketing, we will take the time to understand what your business needs – and ultimately, deliver a tailored plan to help you succeed. Every business is different – you may sell the same products or services as another business in Preston, but you will have your own plan, goals, and identity. At Coolmedia Marketing, we believe that you should embrace your identity instead of blending into the competition. We don’t use a ‘one-size fits all’ approach – instead, we take the time to understand what your business needs by researching your business, industry, and competition to deliver a custom SEO plan for your Preston business. SEO should be at the heart of any company, and our team at Coolmedia Marketing can ensure that you’re ranking for the right words and search terms. Google is constantly evolving and updating its algorithm – and at Coolmedia Marketing, we will stay on top of Google’s latest rules, and experiment to check for any unannounced changes. Experimentation is a vital part of SEO success, and our team is constantly checking for any new changes. What Google considers a ranking factor may be overcome by using other signals – this can be difficult to beat, but our expert team should be able to crack the code. We can pursue an SEO audit of your website to show us what is going wrong and include this in our plan to get you ranking higher. Google is extremely sensitive – so over-optimising or under-optimising can be detrimental to your site. However, at Coolmedia Marketing, we can identify, assess, and ultimately fix any previous SEO damage and get you ranking where you should be. Coolmedia Marketing are your local SEO experts Preston has over 150,000 residents and countless businesses. Whatever your industry, it can be tough getting the top ranking spot you deserve. 4 How are you going to achieve that top-ranking spot? The first step is arranging a consultation with us. At Coolmedia Marketing, we have extensive experience with a wide range of businesses of all sizes. Our quality SEO services can work with your brand identity to get it ranking for the relevant search terms and keywords, helping your Preston business to dominate the search results. Whether you’d prefer to use our services on a monthly basis, or work with us on more permanent terms, Coolmedia Marketing can help your business grow its online presence, rank highly, and ultimately, generate more leads. No quality business should have to settle for anything other than first-page ranking – so get in touch to arrange a consultation with Coolmedia Marketing today. Preston SEO Frequently asked questions What is a backlink? A backlink is essentially a link from another site to your site – and should be the cornerstone of any quality SEO strategy. How can I rank with Google? There is no clear answer for ranking with Google, as it all depends on what works for your business. This is why at Coolmedia Marketing, we focus on the brand before the ranking. Building an online presence is key to ranking – whether it be on Quora, LinkedIn, or other places, be sure to take part in conversation and showcase your brand identity. It’s also beneficial to create business profiles on social media – Facebook, Twitter, LinkedIn, and even Instagram – then creating and posting engaging content that people want to read. This is sure to generate natural backlinks to your site. Backlinks are a necessary aspect of ranking on Google, so be sure to create chances for people to visit your site from other sources. Why should I rank with Google? Google is not only the largest search engine in the UK but the largest in the world, with over 70% of internet searches being via Google – so you can see why ranking with Google is such a big deal.

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How Much Does SEO Cost in the UK?

Digital Marketing Agency, SEO, Uncategorized /

In the UK, there are hundreds, if not thousands, of SEO services available for companies aiming to enhance their visibility on Google. With remote work on the rise, even overseas SEO experts are gaining popularity among UK businesses seeking growth. While the options may seem overwhelming, breaking them down can help you select the best SEO provider. In this guide, we’ll outline UK SEO costs, provider types, expectations, and common pricing models to aid your decision-making. As you may know, we at Coolmedia Marketing are an SEO agency, but we’ll cover this topic fairly to help you choose what’s best for your business. The Different Types of SEO Providers You Can Choose From SEO costs in the UK vary based on several factors, but understanding provider types will help you determine what suits your company. The most common types of SEO providers in 2025 are: SEO Agencies When partnering with an SEO agency like Coolmedia Marketing, expect expert advice, a structured plan, and execution to maximise results. Through goal discussions and strategic planning, we boost your online presence using proven SEO techniques. In-House Teams Suited for large companies with substantial budgets, in-house teams involve hiring and training specialists to manage SEO internally. This is ideal if you have the resources for daily oversight. Freelancers Often the most affordable, freelancers handle specific SEO tasks on-demand, perfect for short-term projects or targeted improvements. What Do You Receive When You Pay for SEO in the UK? SEO is an ongoing process involving multiple strategies. Your provider will focus on: These areas require continuous best practices for optimal results. The Different SEO Pricing Structures in the UK SEO professionals typically offer these pricing models: Hourly Consultation Ideal for small businesses or specific issues, but SEO thrives on long-term efforts. Monthly Retainer Common for consistent, comprehensive SEO, allowing deep understanding and coverage of all aspects. Performance-Based Payment upon achieving results, like ranking milestones, but requires strong trust. Per Project A flat fee for defined tasks over a set period. Per Product Pay for specific deliverables, like content pieces or link-building campaigns. Other Factors Determining the Overall Price of SEO in the UK Locations You Want to Reach Targeting locally vs. nationally or internationally affects costs due to competition and scope. What Are the Average Costs of SEO in the UK? Based on 2025 data, averages vary by business size: Size of Business Average Price of SEO (Monthly) Solo entrepreneur or local business with a small budget £300 – £1,500 Average SME with a decent budget £1,500 – £6,000 Large enterprise with a huge budget £6,000 – £10,000+ Prices vary based on your specific needs. 0 2 3 5 8 Where Do You Go From Here? Speak to multiple providers to find the right fit. Look for expertise, proven results, and alignment with your goals. If you’d like to discuss your vision and explore SEO with Coolmedia Marketing, request a free SEO audit today.

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Statement

Statement /

Whilst I am not interested in causing drama or debate or airing dirty laundry the last 48 hours have been challenging on all fronts not to mention the weeks prior. Whilst it may seem insignificant to some and petty to other I feel like I need to address the allegations made and fill in the gaps where vital information has been missing We have been made aware of a post on LinkedIn and would like to add to it as there seems to be missing information. Kate LIttlefield lost her position within Coolmedia through breach of company confidentiality and malicious threats. All of which came from Kate and her camp and people associated with the Ballers League and her Partner James Caton and Neil Weaver Kate has received a total amount from Coolmedia of £1911.76 which was the amount owed for her service in July. Kates position was terminated early August through threats of violence made towards myself and family members. Falsely claiming she hasn’t been paid at all is an outright lie and her actions since August 24th have put the company into difficulty. Kate openly stated that in August she hadn’t worked because of stress the delayed payment had and no evidence of work was shown for the entirety of August, no emails sent, no calls made, no meetings sat for Coolmedia, no client spreadsheet updates. As recompense for the threats made to me and my partner and to draw a line under the whole thing we still said payment would be made prior the post. On the post its also missing the information that Kate was paid in full for July and she only worked a couple of days in August. the company (Coolmedia) lost a couple of clients in July and had a delay in payments from clients through the holidays which made cash flow tight and payments were delayed to staff, however staff were kept up to date on each occasion. All was in place for August to settle the employees fee however Kate and partner turned up to a Liverpool Network event, and told a half story leaving out the above which in turn lead to more people delaying payments or not fulfilling contracts. This week we have been working tirelessly putting out fires and delivering work whilst trying to run and host events with the prospect of still paying Kate here 8 days worked for August (still no emails sent, no meetings had, no calls made no work done or evidenced) to bottom out the employee so both parties can move on even taking into account the above. However todays post paints myself and the company in a bad light with missed information. Ballers League will be notified of the above and will be leaving Tonys number up for all to see. Kate still hasn’t returned company property in the form of a laptop either – value £400.00 More threats received by James Caton 16:05 on the back of the post over the phone Jemma Copeland – had commented previously to say she was never paid from Coolmedia and also weighed on on this post too – The messages she’s relating to….. Also making claims of non payment – Jemma was taken on a retainer invoice for 5 weeks and in that time she was loaned money from me because she was short having not had a job. A rate was agree for a 4 week period in which time Jemma received 3 payments in total. in the 5 weeks she had claimed to be doing work for the company she had gone to Benidorm for 1 of them, failed to deliver any kind of work other than a data spreadsheet of contacts from her former employment we couldn’t use for data protection reasons. Jemma was given money upfront because of her situation

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Removing Negative Google Reviews

Google Reviews /

At Coolmedia Marketing, your Google Business Profile is your digital storefront—and protecting its integrity is critical. For just £150, our expert team steps in to remove damaging, inaccurate, or malicious reviews, helping you maintain a trustworthy, professional online presence. Why Removing Harmful Google Reviews Matters Managing Google reviews isn’t just reputation maintenance—it’s a strategic advantage: Our Proven Removal Process Getting harmful reviews taken down can feel daunting—but not with us. Our signature, audit-proven process ensures a seamless experience: Why Coolmedia Marketing? You’re not just buying a service—you’re choosing a proactive, reputation-focused marketing partner: Is This Service for Me? This solution is a smart investment if you’re facing one or more of the following: Real Results, Real Confidence Think of it like targeted reputation repair. If a single negative review is costing you new business—at just £150 per removal, this service is an easy call to make. We specialise in delivering fast, professional results so you can maintain a glowing online profile. Take Control of Your Google Reputation—Today Don’t let one bad review overshadow years of hard work. Secure your business’s reputation with a clean, inviting Google profile. Flat-rate: £150 per reviewProcess: Quick audit, managed removal, confirmation, and feedback strategy included. Ready to restore your online reputation?

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