Youtube

What’s changed Several creators have noticed significant shifts since mid-August 2025. Key observations: Also: Why these changes seem to be happening From what’s been reported and what YouTube has publicly said: What it means for creators If you are a creator (small, medium, or big), here are possible implications: What creators can do to adapt Here are some strategies to mitigate negative impacts / benefit from the new environment: Possible risks / uncertainties Conclusion YouTube appears to be shifting toward favouring content that is: while reducing visibility of content that doesn’t meet those thresholds. For creators, this means adapting—improving engagement, sharpening content strategy, being mindful of policies, and possibly expecting that view counts won’t behave the same way they did before.