In the UK, there are hundreds, if not thousands, of SEO services available for companies aiming to enhance their visibility on Google. With remote work on the rise, even overseas SEO experts are gaining popularity among UK businesses seeking growth.
While the options may seem overwhelming, breaking them down can help you select the best SEO provider. In this guide, we’ll outline UK SEO costs, provider types, expectations, and common pricing models to aid your decision-making.
As you may know, we at Coolmedia Marketing are an SEO agency, but we’ll cover this topic fairly to help you choose what’s best for your business.
The Different Types of SEO Providers You Can Choose From
SEO costs in the UK vary based on several factors, but understanding provider types will help you determine what suits your company.
The most common types of SEO providers in 2025 are:
- SEO agencies
- In-house teams
- Freelancers
SEO Agencies
When partnering with an SEO agency like Coolmedia Marketing, expect expert advice, a structured plan, and execution to maximise results. Through goal discussions and strategic planning, we boost your online presence using proven SEO techniques.
In-House Teams
Suited for large companies with substantial budgets, in-house teams involve hiring and training specialists to manage SEO internally. This is ideal if you have the resources for daily oversight.
Freelancers
Often the most affordable, freelancers handle specific SEO tasks on-demand, perfect for short-term projects or targeted improvements.
What Do You Receive When You Pay for SEO in the UK?
SEO is an ongoing process involving multiple strategies. Your provider will focus on:
- SEO audits
- Link-building
- Creating high-quality content
- Keyword research
- Site speed optimisation
- Technical SEO
- Using tools & analytics
- Researching target audience
- User intent analysis
These areas require continuous best practices for optimal results.
The Different SEO Pricing Structures in the UK
SEO professionals typically offer these pricing models:
- Hourly consultation
- Monthly retainer
- Performance-based
- Price per project
- Per product
Hourly Consultation
Ideal for small businesses or specific issues, but SEO thrives on long-term efforts.
Monthly Retainer
Common for consistent, comprehensive SEO, allowing deep understanding and coverage of all aspects.
Performance-Based
Payment upon achieving results, like ranking milestones, but requires strong trust.
Per Project
A flat fee for defined tasks over a set period.
Per Product
Pay for specific deliverables, like content pieces or link-building campaigns.
Other Factors Determining the Overall Price of SEO in the UK
Locations You Want to Reach
Targeting locally vs. nationally or internationally affects costs due to competition and scope.
What Are the Average Costs of SEO in the UK?
Based on 2025 data, averages vary by business size:
| Size of Business | Average Price of SEO (Monthly) |
|---|---|
| Solo entrepreneur or local business with a small budget | £300 – £1,500 |
| Average SME with a decent budget | £1,500 – £6,000 |
| Large enterprise with a huge budget | £6,000 – £10,000+ |
Prices vary based on your specific needs. 0 2 3 5 8
Where Do You Go From Here?
Speak to multiple providers to find the right fit. Look for expertise, proven results, and alignment with your goals.
If you’d like to discuss your vision and explore SEO with Coolmedia Marketing, request a free SEO audit today.
