We meticulously design campaigns for maximum effectiveness. To achieve this, we leverage proprietary tools, advanced behavioural audience insights—rather than generic groupings—and strategically allocate budgets and placements to maximise frequency for the desired outcome. But don’t just take our word for it—explore our latest case study below, backed by measurable results.
Out-of-Home Advertising
At CoolMedia Marketing, we are thrilled to expand our portfolio with our new Out-of-Home (OOH) Advertising service. From eye-catching billboards and transit ads to innovative digital displays and street furniture, we provide comprehensive OOH solutions to elevate your brand’s visibility. Our strategic placements across high-traffic locations ensure your message reaches the right audience, driving engagement and results. Experience the power of outdoor advertising with CoolMedia Marketing, where creativity meets impact.
Media Planning and Buying.
National and International
The way we live and travel has evolved—our routines have shifted, and traditional commuting patterns no longer apply. Personas are outdated; even individuals or groups that appear alike can have vastly different preferences and behaviors. Mass media and traditional above-the-line advertising belong to the past.
Powerful, results-driven advertising begins here—combining creativity, activation, and cutting-edge media planning and buying. This is where truly effective, targeted, cross-channel media activation takes shape.
Leading-edge media planning and buying powered by first-party tech.
Billboard Advertising
Billboard advertising, once seen as costly or out of reach, is now a powerful tool for product promotion and brand awareness. As digital advertising becomes increasingly saturated and competitive, outdoor advertising offers distinct advantages. It is widely accepted by consumers, strengthens brand recognition, keeps your business top-of-mind, has a longer lifespan, maximizes exposure, and offers full customization beyond traditional formats.
Available Formats
- Billboards
- Posters / Sheets
- Wall Mural Advertising
- 3D Anamorphic Billboards
Transport Advertising
A significant portion of consumers’ time is spent on public transport, especially in urban areas, making transport advertising an ideal way to engage audiences during long commute dwell times. The success of an ad depends on its creativity and impact—but it’s not just transport users who see it. Bus advertising, bus stop ads, and taxi promotions reach a broad audience as people go about their daily routines. In these high-traffic environments, some of the largest and most impactful digital out-of-home screens can be found, particularly in rail stations, underground hubs, and airports.
Available Formats
- Airport Advertising
- Bus Advertising
- Bus Stop Advertising
- Rail Advertising
- London Underground Advertising
- TfL Advertising
- Tube Advertising
- Taxi Advertising
- Tram Advertising
- Ad Van Advertising
- Mobile Billboards
- Digital Taxi Screens
Digital Out-of-Home
The future of advertising is unfolding before your eyes—quite literally. Digital out-of-home (DOOH) advertising is transforming the way brands engage with audiences, offering high-impact motion screens and smarter, more strategic placements. With the ability to purchase some inventory programmatically, advertisers benefit from greater flexibility, real-time bidding, and enhanced transparency—a major step forward in media buying.
However, the true power of DOOH lies in its integration with other digital display channels. When combined, it creates a seamless, data-driven advertising ecosystem that improves optimisation, reduces wasted spend, and enables highly personalised messaging tailored to specific audiences. With multiple trigger possibilities—such as time of day, weather conditions, location, or audience movement—brands can deliver contextually relevant ads that drive deeper engagement and greater impact.
This isn’t just the future of outdoor advertising—it’s the future of smarter, more effective brand communication.
Available Formats
- Digital Billboards
- Digital Airport
- Digital Street Furniture
- Digital Rail & Underground
- Digital Taxis
- Digital Place-based
Street Furniture Advertising
Mounted on street furniture, this form of advertising offers an unmatched opportunity to be at eye level with pedestrians and within close proximity to vehicular traffic. This strategic placement allows for greater engagement, enabling brands to convey more through their adverts. Whether targeting broad urban coverage or specific neighbourhoods, this out-of-home (OOH) media format provides unique advertising opportunities in high-profile, highly sought-after locations.
Available Formats
- Bus Shelter Advertising
- Phone Box Advertising
- Ad Bikes
- Street Hubs
- Urban Furniture
Place-Based Advertising
Generally targeting specific consumer audiences, place-based media is advertising in arenas, stadiums, retail networks, health clubs, gyms, cinemas, theatres and more. The opportunity with place-based media is that every place or venue offers specific events, programs, shows, viewings and more that attract a very specific and engaged audience to that particular topic. For example, the opportunity to display your long-form video ad against a family audience sat ready to watch the next Pixar movie.
Available Formats
- Arenas & Stadiums
- Cinema Advertising
- Retail Advertising
- Mall Advertising
- Sports Sponsorships
Digital Radio & Audio
Audio is the fastest-growing channel year-on-year across channels such as Spotify and Podcasts. It is present in more and more moments, life activities, and devices.
For example; Spotify is in your car, your home, whilst jogging or cooking. All key opportunities to deliver your message.
Available Formats
- Radio Advertising
- Digital Radio, DAX & more
- Spotify Advertising
- Podcast Advertising
