TikTok Ads Agency
Are you considering TikTok Ads? Coolmedia Marketing might just be the agency for you! We’ve been working on TikTok advertising since it became available to agencies in the UK, with some of our clients finding it an excellent advertising opportunity away from the more widely used social media advertising platforms. Read more about TikTok ads and see if they could be right for your business, or get in touch to discuss.
FAQ's
TikTok has witnessed a phenomenal surge in popularity over the past few years, cementing its place as a dominant platform, particularly among Generation Z users. Originally launched in China in 2016, the app’s meteoric rise prompted its developers to roll it out globally in 2017. Since then, TikTok’s unique short-form video format has captured the world’s attention, driving viral trends and reshaping content consumption habits.
With videos ranging from just 5 to 60 seconds, TikTok provides brands with a powerful opportunity to captivate potential customers through engaging, creative, and visually striking content. Businesses can now leverage TikTok’s platform not only through organic reach but also via TikTok Advertising — a paid advertising option that has proven highly effective for brand exposure and lead generation.
Why TikTok Ads Are a Game-Changer
Since TikTok Ads launched in the UK, they’ve demonstrated remarkable potential for driving traffic at the top of the sales funnel. The platform’s vast reach and high engagement rates make it a cost-effective alternative to more crowded platforms like Facebook Advertising and Instagram Advertising. With a well-executed strategy, TikTok advertising can deliver impressive returns on ad spend (ROAS).
However, TikTok’s ad platform has its own unique characteristics and creative requirements. Unlike traditional ads, TikTok’s native-style content must feel authentic, fun, and in line with the platform’s playful, trend-driven nature. As a result, businesses looking to maximise their TikTok Ad performance should consider working with a specialist TikTok Ads Agency to craft impactful campaigns that stand out in this fast-moving space.
TikTok Ads Statistics
1 Billion Active Users: TikTok is projected to surpass 1 billion active users by the end of 2021.
Revenue Boom: TikTok generated an estimated £1.4 billion in revenue in 2020 — a staggering 457% year-on-year increase.
Top App Worldwide: TikTok was the world’s most downloaded app in 2019 and 2020, with 850 million downloads in 2020 alone.
Diverse User Demographics: TikTok’s user base consists of 59% female and 39% male users. Age-wise, 28% are under 18, 35% are aged 19-29, and 18% fall within the 30-39 age bracket. This makes TikTok a prime platform for brands targeting a younger demographic.
Global Reach: TikTok is used by 18% of all internet users worldwide aged 16 to 64.
Ad Spend on the Rise: 14% of marketers plan to increase their TikTok advertising budgets, signaling its growing influence in the digital advertising landscape.
TikTok is no longer just a space for viral dance challenges — it’s a lucrative advertising channel for brands looking to increase their visibility, engage with younger audiences, and generate a strong return on investment. With its rapid growth, high engagement rates, and unique creative potential, TikTok offers a fresh and exciting opportunity for businesses willing to experiment with short-form content. To get the most out of this fast-evolving platform, consider partnering with a TikTok Ads Specialist who can guide you through the nuances of TikTok’s advertising tools and help you craft campaigns that convert.
TikTok Ads FAQs
Why do I need a TikTok Ads agency?
Whilst social media advertising platforms are easy to use and to set up yourself, the nuances of each platform are such that you may not be able to get the most out of them in comparison to the results that you could get when using an agency. An agency specialising in TikTok Ads will be familiar with what does and doesn’t work in real time, and will be spending a considerable amount of time in testing and optimising across a number of different campaigns. In short, when you engage an agency to manage your TikTok Ads, you’re effectively buying into their experience and overall expertise with the TikTok platform, which can be invaluable in getting the best results for your advertising budget.
Are TikTok Ads right for my business?
TikTok ads are not necessarily suitable for everyone, and it can be difficult to determine whether or not advertising on TikTok could be beneficial to your particular business. With it still being a fairly new platform in comparison to other, more established social media channels, the advertising on TikTok tends to lend itself best to brands who are looking to increase brand awareness and exposure. TikTok ads are also great for those who are targeting a younger demographic, and is almost solely successful for businesses that are based online/ecommerce.
Are TikTok Ads better than Facebook and Instagram Ads?
The platforms that are best for you to advertise on will depend on a number of factors including your business goals, target audience, products or services, and available budget. There may be some benefits of TikTok Ads over other platforms like Facebook and Instagram. The user demographics, targeting, and the way in which users interact with the platform are all different on TikTok. The cost per impression on TikTok Ads is currently also cheaper across most industries as it is still an up and coming platform in terms of advertising capabilities, so competition for the ad space is lesser than other, more widely used platforms. All of these things may be beneficial, or they may mean that you should steer clear of TikTok altogether. There are also drawbacks to consider, such as the conversion rate of TikTok ads being lower than on Facebook and Instagram on average – again, this is likely down to the advertising being newer and potentially less trusted by users in terms of purchasing behaviour. Ultimately, it’s best to get a TikTok Ads agency involved to assist with determining whether your business is likely to benefit from TikTok ads, as agencies have experience in a range of industries and with many different products etc that you can lean on in determining what is likely to work best.
Is there a minimum spend for TikTok Ads?
Yes, unlike most other social media platforms where you’re able to run paid social media ads, TikTok does currently have a minimum spend for advertisers in the UK. The minimum spend into the TikTok ads platform is currently £600 per month. Anyone considering running ads on TikTok will, therefore, need to consider whether this minimum budget requirement comes into their budget range.