AN Award Winning Digital Marketing Agency
With over a hundred ways to be found online, many businesses opt for a handful of avenues.
We help businesses develop the enquiries they are already generating, maximise awareness by funnelling opportunities from alternative sources around the internet, and stand out from the competition
DIGITAL MARKETING AGENCY IN LIVERPOOL
As a digital marketing agency in Liverpool, Coolmedia Marketing has partnered with some of the UK’s most renowned brands, helping to grow their online presence on both national and international levels through SEO, PPC, Social Media, and Retargeting. Over the years, we’ve refined a unique approach to digital marketing that distinguishes us from other agencies across the UK, earning us multiple industry awards. As a trusted digital marketing agency in Liverpool, we design bespoke marketing campaigns tailored to each client’s specific goals, ensuring alignment with their broader business objectives.
Our campaigns are built for success, whether targeting local markets or achieving global results. With a keen focus on ROI, we pride ourselves on delivering exceptional outcomes through a strategic, data-driven approach. This dedication has helped us expand from local campaigns to managing national and international strategies for prominent brands. To complement our initial success with SEO, we’ve brought in top-tier talent in areas such as PPC, Social Media, and Retargeting, ensuring our full-service digital marketing solutions deliver exceptional performance across every channel.
Our goal as a Liverpool-based digital agency is to provide unparalleled service, both in quality and client management. Whether through Conversion Rate Optimisation (CRO) or other strategies, we emphasise maximising results and creating value for our clients. Honesty and transparency are at the core of what we do, and we collaborate with businesses to achieve both short-term wins and long-term growth through our extensive range of services.
Our services include everything from organic search (SEO) and social media marketing to paid advertising like PPC and Google Shopping. As a forward-thinking digital agency in Liverpool, we also prioritise conversion optimisation to ensure every aspect of your campaign delivers results.
In 2021, we launched the Coolmedia Academy, providing Digital Marketing Courses for marketing professionals, business owners, graduates, and anyone looking to develop their skills. These include Masterclass SEO, Local SEO, Advanced SEO, and more.
DIGITAL AGENCY LIVERPOOL: SEO
Having started life as an SEO agency in Liverpool, Coolmedia Marketing are truly specialists in the intricacies of this often misunderstood form of a digital agency in Liverpool. Our team at Red Cow are rigorously trained to have a thorough grasp of every aspect of SEO from the highest level down to its most technical form. Drawing on the expertise of the agency’s founders, our unique SEO training and development program is delivered to staff regardless of their experience level so that we can guarantee that we deliver the best SEO service for a digital agency in Liverpool which generates real results.
SEO can be complicated, even for a marketing expert, especially when it comes to measuring results. One of our main focuses as a digital agency in Liverpool is to ensure that we not only get results but that we educate on how to fully digest the statistics and information. In turn, this then enables us to have more freedom with the work we want to do and we can establish actionable insights. This is what our reputation was built on when we originally started as a digital agency in Liverpool – transparency, passion and knowledge.
DIGITAL AGENCY Liverpool: SOCIAL MEDIA
Social Media has changed not only the way the world communicates but the way consumers purchase, making it a crucial part of any campaign with a digital agency in Liverpool. Social Media campaigns typically fall into two different categories for a digital agency in Liverpool, organic and paid. The Google equivalent of this is organic SEO and paid Google Ads, something that our digital agency in Liverpool has expertise in.
Organic social media is effectively your company’s shop front, it involves regular posting that aims to engage with your current followers whilst simultaneously trying to attract new followers. Many digital agencies in Liverpool post vast amounts of sales-oriented content which modern consumers can certainly see-through. Posts should be well thought out, well designed and engaging. Over time, this will build a reliable audience who are likely to turn into customers.
To sell your products, generate enquiries or attempt to grow a following, paid social media advertising is the best route for a digital agency in Liverpool. There are many different forms of paid social media advertising that a digital agency in Liverpool can offer. Some aim to increase website traffic whilst others aim to increase brand awareness. A well rounded digital agency Liverpool-based will be able to tailor your campaigns to your long-term business goals. A well run social media campaign by a digital agency in Liverpool can generate large amounts of revenue at a high return on investment. Particularly in the fashion sector where users are more prone to impulse buying.
Our data-driven approach to social media management and engagement is what makes us a 360-degree digital agency in Liverpool.
DIGITAL AGENCY LIVERPOOL:
PAID SEARCH
As an award-winning digital agency in Liverpool, our team of paid search executives have a vast range of experience in working on and creating paid search campaigns for clients at the highest level. Our paid team at our digital agency in Liverpool are led by a previous Google employee, so we are perfectly positioned to give you the best return on your investment and ensure that you pay the lowest cost per acquisition, with all the finest knowledge in the industry.
Paid Search
As an award-winning digital agency in Liverpool, our team of paid search executives have a vast range of experience in working on and creating paid search campaigns for clients at the highest level. Our paid team at our digital agency in Liverpool are led by a previous Google employee, so we are perfectly positioned to give you the best return on your investment and ensure that you pay the lowest cost per acquisition, with all the finest knowledge in the industry.
Google Shopping
Google Shopping offers e-commerce businesses a prime opportunity to promote physical items which consumers can purchase online. Google Shopping uses different information than PPC to ensure that searchers who are more likely to click through and purchase, do so. The paid search team at our digital agency in Liverpool will ensure that any Google Shopping campaigns are well-positioned to improve your ROAS and revenue, whilst also ensuring that your paid ad campaigns are more cost-effective.
Pay Per Click (PPC)
PPC is perhaps the best-known form of paid search advertising and forms one of the key services we offer at our digital agency in Liverpool. PPC has evolved massively over the past couple of years and is becoming increasingly more competitive in several industries, meaning that it is more important than ever for businesses to be present on Google, using a digital agency in Liverpool.
Display Advertising
Display advertising takes on many different forms and is constantly changing and evolving for every digital agency in Liverpool. But, our team of paid search executives at our digital agency in Liverpool are always learning and researching these changes to ensure that we provide the most effective campaigns for your business. Display advertising is versatile and adaptive, meaning that it can offer something different for your unique goals.
OUR PLATFORM PARTNERS
DIGITAL AGENCY liverpool: RETARGETING
Retargeting forms a huge part of paid campaigns and digital marketing in Liverpool. Around 90% of users don’t make an enquiry or purchase on their first visit to a website and with such a huge number of potential customers being lost after their initial visit, getting them back onto your website is vital. Retargeting is now considered one of the most effective search marketing channels that businesses can utilise, so it’s no surprise that more and more businesses are reaching out to our digital agency in Liverpool looking to set up successful retargeting campaigns.
Retargeting campaigns are an excellent way to keep your brand or business at the forefront of your consumer’s minds and capture their attention even after they leave your website. This then results in additional enquiries and revenue generated for your business when those customers return. Just like the rest of our digital agency services, we tailor each campaign to the individual needs and goals of our clients to maximise results.
CONVERSION RATE OPTIMISATION & WEBSITE MIGRATIONS
CONVERSION RATE OPTIMISATION
Conversion rate is a huge priority for many businesses, but a common mistake often made by webmasters, business owners and marketers is putting too much emphasis on conversion rate too early on in a website’s lifecycle. Only once you have a good level of traffic is when you should move on to look and focus on conversion rate optimisation. This is so that you can ensure you are getting the most out of the traffic that is coming to your website. The team at our digital agency in Liverpool are highly experienced in creating successful conversion rate optimisation campaigns, carrying out a full analysis of your website, looking at many different factors.
WEBSITE MIGRATIONS
A poorly managed website migration can be the thing of nightmares for a digital marketing agency in Liverpool. It is perhaps the single greatest reason for a drop in traffic, visibility and enquiries or sales for websites. If your website is well-established by a digital agency Liverpool-based team, then it is absolutely vital that everything is taken into consideration prior to any kind of re-design or development work taking place, let alone a full website migration. Many web developers overlook the importance of SEO and a digital agency Liverpool team on a website. Especially when it comes to a website migration. Instead, the focus is on the user experience and design and, whilst this is important to the overall success of a website, it’s important to consider all of the complimenting elements of a digital agency in Liverpool.
SOME of the people we have worked with
