Facebook Advertising Agency
Get real results from your Facebook Advertising
As a leading Facebook advertising agency in Liverpool, we are perfectly positioned to help you achieve tangible results from your Facebook ads. With an ROI driven approach and experience that spans the lifetime of social media advertising since its very inception, our team is here to deliver the results you need to grow your revenue from Facebook ads. Contact us to find out why we’re trusted by some of the world’s largest brands including boohoo and Gymshark.
Facebook ads work incredibly well across a vast range of business sectors, and can be equally effective when used to drive conversions and revenue for ecommerce brands, or for enquiries and lead generation. Whilst strategies may vary depending on the nature of your business and your goals, having a specialist Facebook advertising agency who knows the platform inside out is imperative to get the most from your ads. Investing in Facebook Advertising can often be hit and miss, with many agencies adding paid social media as a service whilst lacking the levels of experience needed to understand the intricacies of the Facebook Business platform. At Coolmedia Marketing, we’re different. We take a unique, data driven approach that focuses primarily on ROAS, drawing on our extensive experience to deliver real results that help drive our clients’ businesses forwards.
As a Facebook Marketing Partner agency, we pride ourselves on our in depth understanding of the Facebook Business Manager platform. Having first encountered Facebook ads way back in 2012 before even forming the agency, one of our directors was part of the original feedback panel for the introduction of Facebook newsfeed advertising, making us one of the most experienced Facebook advertising agencies in the UK. Over time, our knowledge has progressed and grown as the platform itself evolved into what it is today. Now, Facebook ads are incredibly sophisticated in their offering, with the ability to target prospective and returning customers in a range of different ways and formats.
Why choose Coolmedia Marketing as your Facebook ads agency?
Staying true to our roots, we continue our tradition of innovation and are always at the forefront of new and emerging techniques in paid social advertising. We consistently deliver results for our clients, and this has led to independently conducted feedback associating us with honesty, transparency and results on a regular basis. Not only do we have the experience and knowledge of Facebook ads, as a digital marketing agency we have the background knowledge of other digital marketing services and how they intertwine with Facebook advertising to generate the best possible results for your business. As a Facebook Business Partner agency, we’re also recognised as being an approved Facebook As provider.
Don’t just take our word for it, though, the proof’s in the pudding! Take a look at some of our Facebook Advertising case studies to see the kind of results we’ve delivered for some of our clients over time. If you have any questions, don’t be shy! We’re a friendly team and welcome any opportunity to talk to people about one of our greatest passions, so get in touch to discuss further.
A Reactive Approach to Meta Advertising
One thing our clients all say about us is that we’re very reactive. While a schedule is always suggested and a planned approach works better, our agency responds quickly to calls and emails, and is able to make changes to ads quickly.
While this is normal for Coolmedia Marketing, we’ve heard countless times from clients that other agencies aren’t very responsive, and can take days to reply to emails and weeks to make changes and essential optimisations. We care about all our clients the same and they all receive professional and fast service.
“I’ve been working with Coolmedia Marketing for over 2 years now. Kelly and Phil are professional, direct and extremely effective in the work they do. They have always been available, never go missing and truly make the experience feel tailored and as if they are an in house team. Helped our business grow and will continue to work together!” – Womens Fashion Brand Owner avg spend £5k – £10k
All of the ads and ad copy created are thoroughly checked by our team before they’re launched, so there is no risk of typos or potential display errors that you may see when scrolling through your own social media.
How Has Facebook Advertising Changed
In recent years, there have been many changes to Meta and Facebook’s advertising. With political manipulations during elections in the USA, Meta as a whole decided to restrict the targeting of certain interests, including religion, health, politics and wealth. While we can understand why the restrictions have been put into place, it can make it difficult for some businesses to target their audience in the most efficient way.
The introduction of the IOS 14 update on Apple devices hindered most businesses’ ability to report an accurate return on investment from Meta.
Ad placements have also changed over the past few years, we find it very sad when we see big brands not optimising their creatives for a story format, for example. There are dozens of different placements available and setting up your ads can be time consuming, however it allows Facebook to improve its targeting and therefore the results of campaigns.
If you’re struggling to identify what needs to be improved with your ads on Facebook and Instagram, contact our team today and we can offer honest feedback.
Facebook Advertising Audit
At Coolmedia Marketing we believe an honest approach to auditing is essential for a long term relationship. We’re not always looking to win business by feeding back negatively about another agency or in-house team. Our approach to a Facebook ads audit is to review the creatives, the audiences, placements and a few other integral Facebook features to ensure that a business is getting the best possible return from their ads.
Sometimes ads or business managers just need slight tweaks to improve performance, whilst others may need a more hands on approach that Coolmedia Marketing is proud to offer. In e-commerce especially, we know that daily reviews, new ads and strategic changes need to be implemented to keep up with higher budgets. As mentioned, our auditors, ads creators and account managers are all the same person on your account, as we train our team to work with clients and on the account itself, ensuring optimal communication and performance.
Case Studies and Clients
We’ve worked with some of the biggest brands in the world and learnt a lot from big budgets during peak periods such as Black Friday. But we also love to work with growing brands and help them to reach new audiences.
Our Facebook and Instagram Ads strategies have been proven time and time again. We know how to optimise based on the brand and the target audience. We’ve worked with HERA, The Couture Club, P Louise and offered some of their best returns and consistent YoY growth. Duke Tanson, Head of Digital at Boohoo said:
“Coolmedia Marketing did a great job of managing two large paid social media campaigns simultaneously. The work done for the USA and France campaigns in particular were of paramount importance to our strategy and the results were extremely positive.”
Meta Ads Agency & More
We pride ourselves on specialising in select services for business, and while Meta Ads are a fundamental part of Coolmedia Marketing, we also offer the following services:
SEO – for local, national and international growth of Google.
Google Ads – for fast growth and visibility on Google.
Tik Tok Ads – offering ads to users of all ages with a focus on high ROAS and engagement.
LinkedIn Ads – Focus on improving your brand awareness and improve your B2B leads.
Snapchat – Advertise and increase your visibility on an under-advertised social media channel.
Reddit Ads – Serve ads on one of the worlds most used forums and display your product or service to users looking for solutions.
Conversion Rate Optimisation – Improve your website’s UX and help to identify the reason your website is underperforming.
FAQs About Facebook Advertising Services
Are Facebook Advertising services right for my business?
Facebook Ads have seen a dramatic rise in popularity in recent years, and rightfully so! We typically see high returns on ad spend from paid Facebook advertising when compared to other digital marketing services, which is a primary reason that most of our clients opt for Facebook Advertising as a viable channel. There are other marked benefits too, such as the fact that it can get going comparatively quickly and provide results on an almost instantaneous basis. If you have a Facebook Advertising agency with the relevant experience to support you, they should be able to advise as to whether Facebook is a viable channel for your business, or if there are alternative paid social media services that may be better suited to your goals. If you’re unsure, get in touch and we’d be happy to help advise you.
Why should I use a Facebook Advertising agency in Liverpool?
Although Facebook Ads management as a service can be conducted from anywhere due to its digital nature, if you’re a business based in Liverpool (or within commutable distance of Liverpool), you may want to opt for a Facebook Advertising agency in Manchester if you like to have face to face meetings with your appointed agency. As part of our way of working, we like to have face to face meetings with our clients at least once per quarter, although this is not a necessity of having a well performing campaign, and we have Facebook Advertising clients both in the Manchester area and far beyond. Indeed, many of our clients are based in London and we have a number that are based overseas. Whilst it’s not imperative for Manchester based businesses to have a paid social media agency in Liverpool, many do find it preferable.
How long does it take to set up Facebook Advertising with an agency?
The length of time it takes to set up Facebook Advertising will depend on the stage you’re currently at. The majority of our clients already have their Facebook Ad account set up and configured ready for ads to run, which makes the transition from either a previous agency or in house staff fairly seamless. In this instance, we can typically get Facebook ads back running within a week or two, although this will depend on the data within your account as it may take longer if a full restructure is needed. If you haven’t got to that stage yet, though, and your account isn’t set up there’s no need to worry. Your chosen Facebook Advertising agency will be able to do everything for you, but it may take slightly longer to get everything ready for your ads to run. If you would like to discuss timescales that are more specific to you, get in touch and one of our team would be happy to discuss your requirements and the likely duration for set up.
Why should I choose Coolmedia Marketing as my Facebook Advertising agency?
At Coolmedia Marketing, we’ve been doing paid Facebook advertising since the Facebook platform first launched behavioural and demographic based advertising using the Social Graph….for those who don’t know, that was a lot of years ago! As a registered Facebook Business Partner, Facebook Advertising management is now one of our core service areas as an agency, and one where we particularly excel for our clients. We have a number of Facebook Advertising case studies that demonstrate our track record with leading brands such as Gymshark and boohoo.com. If you’re still unsure, get in touch and ask us as many questions as you like!
Why has my ROAS dropped?
A few years ago, Apple introduced the IOS14 update which essentially gave privacy back to its users. If a user opts out of being tracked on Facebook from an Apple device, but makes a purchase from your ad, while the purchase will display on your website, it won’t appear on your Ads Manager dashboard. Giving users the option for privacy might be good for Apple, but ads learn from purchases and lowering the number of trackable purchases also slows down the ability for your ads to learn. If this is something you think you might be struggling with, Coolmedia Marketing can help to optimise your ads ability to learn and in turn, improve ROAS.